Content Optimization Specialist

Us:

We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.

As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans.

Check us out here:

Managed Services | Who we are | Fluid Talent

Sound good to you?

Role:

We are looking for a Content Optimization Specialist to create and publish SEO-driven, E-E-A-T content for the Employer Resource Library. You will work with SEO partners, perform keyword research, optimize content, and track performance.

Tasks/responsibilities:

• Create and publish SEO-driven, E-E-A-T modular content to enhance visibility, credibility, and engagement within the Employer Resource Library.
• Collaborate with SEO partners to analyze content performance, identify trends, and make data-driven decisions for continuous optimization.
• Support cross-functional content optimization efforts, including A/B testing for landing page copy to improve engagement, conversions, and overall effectiveness.
• Ensure content aligns with best practices, balancing search intent, readability, and brand voice to maximize impact.
• Monitor content performance to offer recommendations and insights for optimizing effectiveness.
• Conduct thorough keyword research to inform content optimization and past performance.
• Utilize expertise in WordPress to optimize website content effectively.

Skills:

• 2+ years of experience in content marketing, web optimization or related field
• 2+ years of experience using SEO tools (e.g., ahrefs) and/or analytics platforms (e.g., Google Analytics, Adobe Analytics)
• You are comfortable leveraging AI tools (e.g., ChatGPT, Gemini, Surfer SEO) to support the optimization process
• Strong analytical skills and enthusiasm for data-driven marketing
• Clear, constant and actionable communication
• Creative, collaborative, yet independent, able to multitask, prioritize and remain flexible in an evolving environment
• Detail-oriented with a focus on delivering high-quality content.
• Experience with content management systems such as WordPress, Contentful, Content Stack or another CMS
• Familiarity with project management tools, specifically Asana