Senior Marketing Manager –Remote (30174797)

Job Description As North America’s #1 home fire safety brand, Kidde's mission is to provide solutions that protect people and property from the effects of fire and its related hazards. For more than 100 years, people have relied on Kidde to deliver superior fire detection and suppression. About This Role

• We are currently seeking a qualified candidate for the role of Senior Marketing Manager. This role will be remote.
• Senior Market Analysis professional with significant experience. Implements Marketing strategies by influencing and communicating with senior Marketing leaders regarding all aspects of the marketing strategy. Improves marketing processes and systems by implementing innovative and industry best practices.
• The Commercial Fire business unit at KGS develops and markets a comprehensive product portfolio to protect buildings, people, and assets as part of global brands including Edwards, Kidde Commercial, Modulase, and GST.
• If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Marketing Manager. This role reports to the Director, Strategy and Marketing, and collaborates with regional sales leaders, and product management teams.

Key Responsibilities

• Drive category and brand leadership via downstream marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives
• Lead product launches to enable our sales teams and channel partners with the right tools and collateral such as brochures, videos, case studies, etc. to succeed in the market
• Develop, execute, and track commercialization plans for NPDs
• Drive effective go-to-market strategies to introduce new products promote incremental growth with existing customers and expand our customer base.
• Lead research projects, collaborate with agencies to identify customer insights and develop and execute a marketing strategy, campaigns, product launches & promotions.
• Support planning, project management, and flawless execution of multiple trade shows and external and internal events
• Collaborate with the product team to develop optimal portfolio pricing, structure, and guardrails
• Manage promotion calendar with the market–back inputs from commercial partners
• Develop digital marketing programs to elevate brands and products to generate awareness and drive purchases. Activities include digital content creation, SEO, SEM, and development of measurable KPIs to determine program effectiveness
• Well-versed in strategic marketing, segmentation, and branding principles and execution
• Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability Demonstrate a relentless focus on customers and end users across the organization
• Leads the oversight and analysis of market research studies to provide accurate and timely information for strategic and operational decisions.
• Develops and implements the marketing strategy at the country or local business unit level for product positioning, market penetration, and pricing to improve the organization’s competitive position.
• Provides overall direction for the forecast and tracking of marketing and sales trends and the analysis of collected data to determine the potential sales of a product or service.
• Drives business and market growth in targeted market segments to meet established sales or market share targets
• Drives research activities to provide accurate and timely market and competitor information for strategic and operational decisions.

Basic Qualifications

• Bachelor’s Degree
• 7+ years of experience in Marketing

Preferred Qualifications

• Communication skills to effectively and proactively communicate across different functional teams, customers, and global internal stakeholders in a matrix environment
• Experience collaborating with market research agencies
• Excellent teamwork skills and proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, and product management is especially important.
• True ownership mentality, effective organizational, problem-solving, and multi-tasking skills
• Self-starter with the ability to work independently to deliver business results