WinLux Europe logo

Growth Marketing Manager - CIS (Russian/Ukrainian Speaker)

WinLux Europe
Department:Performance Marketing
Type:REMOTE
Region:EU
Location:Malta
Experience:Mid-Senior level
Estimated Salary:€45,000 - €65,000
Skills:
DIGITAL MARKETINGUSER ACQUISITIONGROWTH MARKETINGFACEBOOK ADSA/B TESTINGCONVERSION RATE OPTIMIZATION
Share this job:

Job Description

Posted on: April 4, 2025

About The Role As a fast-growing online gaming operator, we are looking for an experienced Growth Marketing Manager with CIS experience to drive our user acquisition and revenue growth. What sets us apart? Unlike traditional growth roles in the gambling industry—where ad account restrictions, policy challenges, and limited resources can slow you down—we offer something different: a clean, compliant working environment where you can focus purely on performance, creativity, and growth. What You’ll Be Doing

  • Develop and execute marketing growth strategies focused on the CIS market, leveraging both paid and organic channels.
  • Scale Facebook and other acquisition campaigns without worrying about bans or instability.
  • Collaborate with a top-tier in-house team of developers and designers to create high-converting landing pages, unique user flows, and engaging bonus mechanics.
  • Work closely with product, creative, and analytics teams to continuously test and optimize every step of the funnel.
  • Utilize proprietary tools for competitor analysis and in-depth data insights to refine acquisition tactics.
  • Innovate and experiment with new growth strategies, integrating performance marketing with product-led growth initiatives.

Key Responsibilities

  • Strategic Planning & Execution:

Develop and implement growth strategies tailored to the CIS market, based on competitor insights and industry trends.

  • Digital Asset Creation & Optimisation:

Lead the creation and refinement of high-performing Facebook ad creatives and digital campaigns. Optimise landing pages and PWAs to maximise conversion rates and user engagement.

  • Campaign Management & Analysis:

Execute and monitor Facebook and digital ad campaigns, focusing on key performance metrics such as CPA, ROI, LTV, and conversion rates. Perform A/B testing on landing pages and PWAs to improve conversion rates.

  • Cross-Department Collaboration:

Work closely with retention, product, and marketing teams to ensure growth initiatives align with company goals.

  • Budget & Performance Management:

Manage and optimize ad spend to scale campaigns effectively while maintaining cost efficiency. Qualifications

  • 4+ years of experience in digital marketing, user acquisition, or growth marketing, ideally within the iGaming industry (Curacao or Anjouan License).
  • Deep expertise in Facebook Ads management, with a strong understanding of compliance and best practices in online gaming.
  • Strong knowledge of player behavior in the CIS market and experience in localizing marketing strategies for the region.
  • Demonstrated ability to create and optimize digital assets, including ad creatives, landing pages, and PWAs.
  • Proficiency in tracking, analyzing, and reporting on performance metrics, with a data-driven mindset.
  • Experience with A/B testing and conversion rate optimization techniques.
  • Excellent project management and communication skills.
  • Fluent/native Russian or Ukrainian is a bonus.

Location Our team operates within CET (Central European Time). Applicants from any country are welcome to apply, as long as they are within approximately ±4 hours of CET to ensure optimal collaboration. Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)
  • Critical Thinking Assessment (10 minutes)
  • Final Interview (60 minutes)

What We Offer Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Excited about the opportunity? Apply today!

Originally posted on LinkedIn

Apply now

Please let the company know that you found this position on our job board. This is a great way to support us, so we can keep posting cool jobs every day!

WinLux Europe logo

WinLux Europe

View company page
MarketingRemoteJobs.app logo

MarketingRemoteJobs.app

Get MarketingRemoteJobs.app on your phone!

SIMILAR JOBS
WinLux Europe logo

Growth Marketing Manager - CIS (Russian/Ukrainian Speaker)

WinLux Europe
Just now
Performance Marketing
Remote (EU)
Malta
DIGITAL MARKETINGUSER ACQUISITIONGROWTH MARKETING+3 more
IRON Media by Sebastian Szalinski logo

Funnel Builder (m/w/d)

IRON Media by Sebastian Szalinski
Just now
Performance Marketing
Remote (EU)
Germany
FUNNEL BUILDINGPERFORMANCE MARKETINGCONVERSION RATE OPTIMIZATION+2 more
Directive logo

Associate Director of Programmatic (Remote US)

Directive
2 days ago
Performance Marketing
Remote (USA)
Columbus, OH
PROGRAMMATIC ADVERTISINGMEDIA PLANNINGCAMPAIGN OPTIMIZATION+4 more
Searchability® logo

Senior Data Analyst

Searchability®
2 days ago
Performance Marketing
Remote (UK)
United Kingdom
SQLPOWER BILOOKER+4 more
Remote logo

Director, Brand & Communications

Remote
2 days ago
Performance Marketing
Remote (UK)
United Kingdom
MARKETINGBRAND COMMUNICATIONPROJECT MANAGEMENT+4 more