Brand Manager

Brand Manager

Position Title: Brand Manager

Location: Remote

Reports To: VP of Brand Management & Business Development

Overview:

The Brand Manager is a vital member of our team, responsible for driving the strategic vision

and sales execution for our brand partners. Working closely with our Internal Sales Team, this

role shapes and implements innovative strategies to maximize brand growth, optimize retailer

relationships, and achieve ambitious sales targets. The Brand Manager will lead product

development, channel strategy, and sales coordination, ensuring our brands thrive in

competitive markets.

Key Responsibilities:

Brand Strategy & Management:

● Lead product development and branding initiatives to enhance market presence and

consumer appeal.

● Develop and execute comprehensive business plans and Go-to-Market strategies to

meet or exceed sales goals.

● Design and implement channel-specific strategies, including standardized product

launch platforms, to establish competitive everyday and promotional pricing by retailer

and market.

Sales Management & Coordination:

● Manage key accounts in collaboration with the Internal Sales Team to ensure effective

retailer engagement.

● Oversee sales management functions, including coordination with broker networks, to

achieve budgeted targets.

● Facilitate retail sales execution by providing strategic direction and feedback loops to

refine approaches and improve performance.

● Collaborate with the team to deliver retailer reports (e.g., sales performance, stock

status, voids) to inform decision-making.

Strategic Planning & Analytics:

● Participate in strategy sessions to align on KPIs and identify growth opportunities.

● Support financial forecasting and demand planning to ensure alignment with business

objectives.

● Conduct quarterly strategic reviews to assess progress, adapt plans, and maintain

momentum.

Team Collaboration & Leadership:

● Lead bi-weekly alignment meetings with the Internal Sales Team and external clients to

track progress and refine strategies.

● Provide strategic oversight for retailer presentations conducted by the sales team to

accelerate "Speed to Shelf" product cut-ins.

● Provide tools and guidance to navigate complex retail environments, including trade

spend and marketing.

Travel:

● Some travel may be required

Skills & Qualifications:

Required:

● 2-3 years of proven experience in brand management or a related capacity, ideally within

the CPG or Food Industry.

● Strong proficiency in Excel and familiarity with data analytics tools.

● Experience with CRM software management (e.g., Salesforce, HubSpot).

● Proficiency with Canva/PowerPoint and Google Workspace.

● Exceptional presentation skills and confidence in leading meetings with internal teams

and external stakeholders.

● Excellent verbal and written communication skills, with a talent for building relationships.

● Solid understanding of brand management principles and a passion for delivering

outstanding customer experiences.

Preferred:

● Background in promotion management or financial forecasting.

● Prior success in developing and launching Go-to-Market strategies in retail

environments.

● Familiarity with SPINS data.

● Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).