Social Media Manager

tonies is the world's largest interactive audio platform for children with more than 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we're shaping the future of play, learning, and imagination.

Tonies is seeking a Social Media Manager – Tonies US & Canada to help lead, manage and grow the social media impact for tonies US, while growing the channel for tonies Canada. This role works closely with all aspects of the business to manage Social Channels (Instagram, Meta, Threads, TikTok, LinkedIn, YouTube, Amazon Posts, and more). The focus is on a creative and data-driven approach to added reach, engagement, and conversion through planning, content, community, and channel innovation. This position reports to the Director of Marketing – US Tonies USA. Given the international aspects, East Coast hours are expected.

Key Responsibilities:Social Channel Management & Execution: Manage the social strategy across all platforms, adapting to algorithm shifts and ensuring consistent global alignment. Manage daily activation calendars across marketing moments - including Seasonal campaigns, Promotional sales periods, new Product launches, and key Partner beats with IP and other brand partners.

Content & Community: Oversee content creation across all sources with Internal Creative, Agency, and Community/Influencers — ensuring accuracy, platform fit, and brand consistency. Collaborate across departments to support campaigns with social storytelling and tonies community programs.

Performance & Reporting: Growth will come from data-driven learning. This role owns social KPIs—growth, engagement, conversion—and is continuously optimizing through data and insights. Manage budgets and publishing calendar across content creation, boosting, and extending ideas with fans and partners.

Tech & Tools: Manage social tools, workflows, SEO/UTM tracking, and legal documentation. Ensure seamless operations across platforms and emerging technologies.

Creative Development: Create and guide copy and visual production for all posts, applying tonies brand voice and platform best practices. Partner closely with Licensing and Product Marketing for co-branded content plans.

Commerce Integration: Partner with Ecomm team to align social commerce strategies (IG Shop, TikTok Shop, Amazon Live, etc.) and improve the customer journey across channels.

Leadership: Manage and mentor the Social Media Coordinator. Highlight team wins and keep Tonies informed on key moments and evolving social trends.

Skills & Tools:

Adobe Creative Suite, Social SEO, AI tools, KPI tracking, trend spotting, cross-functional collaboration, copywriting, ambassador/influencer programs, platform-specific expertise, and content production.

Qualifications:

• 5+ years of experience managing social media accounts for consumer brands (kids/family market is a plus!)
• Strong portfolio showcasing creative and high-performing content
• Deep understanding of each platform’s strengths, formats, and best practices
• Experience with short-form video, influencer partnerships, and community engagement
• Excellent copywriting and visual storytelling skills
• Proficiency with tools like Later, Canva, Adobe Creative Suite, Meta Business Suite, or similar
• Comfortable analyzing KPIs and translating insights into action
• Highly organized, collaborative, and comfortable in a fast-paced, ever-evolving environment
• A team player with excellent interpersonal skills who enjoys working collaboratively across functions.
• A high level of adaptability and comfort in a fast-paced, dynamic environment.

How to apply

If this job is interesting to you and you wish to be considered, interested candidates are invited to submit their application here on LinkedIn and then email usajobs@tonies.com and submit a resume and a cover letter detailing a thoughtful response to these two prompts:

• Thinking about the attitudinal mindsets below, why are you the right person for a growth company like tonies right now? (250 words or fewer)
• Share an example of a social campaign you led. Share how you set goals, what platforms did you use, how you used data to track progress, and verified accountability to drive results.”

Only select candidates will be contacted.

Mindset

This new team member will have the mindset to: Leave a thumbprint (ownership mentality, not ego-driven but results driven), Speak the truth (have the hard conversations), Give Energy (positive attitude, solution-oriented), Collaborative-Spirit (contribute everywhere, not just in their department/silo, want each other to succeed), and Scrappy Mentality (can adapt to the tools and situation and find solutions, while working towards consistency won't shut down when things change, able to pivot with good info).