Product Marketing Executive – B2B SaaS – London Remote

Product Marketing Executive – B2B SaaS – London or Edinburgh (Hybrid/Remote)

Propel is currently partnered with an innovative B2B SaaS company that is transforming the hospitality industry with its market-leading suite of applications. They are seeking a Product Marketing Executive with 2-3 years of experience to join their growing team.

This is an exciting opportunity for a driven marketer looking to step into a more strategic role, working closely with an experienced Head of Product Marketing to drive product launches, messaging, and go-to-market strategies. The role will be central to shaping how products are positioned, communicated, and adopted globally.

The Role:

• Support the execution of product marketing initiatives, including product releases, customer campaigns, and sales enablement.
• Take ownership of the company’s first public product release programme—developing the framework, coordinating communications, and ensuring strong market impact.
• Conduct competitive analysis and market research to inform positioning, messaging, and go-to-market strategies.
• Collaborate with sales and product teams to refine messaging and translate complex product details into compelling, user-friendly content.
• Manage marketing collateral across multiple channels, from website updates to ad campaigns and sales pitches.
• Work closely with customer success and product teams to ensure customers are informed and engaged with new product developments.
• Support sales training with insights on customer pain points, product benefits, and competitor differentiation.

What They’re Looking For:

• 2-3 years of experience in product marketing within a B2B SaaS environment.
• Experience supporting product releases and customer marketing campaigns.
• Strong copywriting and messaging skills, with the ability to simplify complex technical information.
• A proactive, collaborative, and strategic mindset, with strong project management skills.
• Experience working in fast-paced, high-growth environments, preferably within start-ups.
• Bonus: Experience in the hospitality tech sector or fluency in Spanish/French.

Location & Flexibility:

This role is based in London or Edinburgh, offering a hybrid set up for Edingburgh or remote setup for London, with occasional travel as required.

If you're a product marketing professional looking to take the next step in your career, we’d love to hear from you. Apply today to learn more!