Head of E-Commerce & Growth

Black Tulip

At Black Tulip, we create premium, timeless essentials designed to seamlessly integrate into your wardrobe for every season. Driven by a passion for the highest quality craftsmanship and responsible production, every piece in our collection provides exceptional value and is designed to last. Through our elevated essentials, we transform everyday wear into statements of individuality and style, ensuring you feel confident and refined in every moment.

Focused on creating seasonless designs that inspire mindful consumption, Black Tulip is now entering an exhilarating phase of growth. To lead this journey, the founding team is looking for a Senior Digital Marketer who will own and drive our D2C business while expanding our presence across digital platforms. Reporting to the founders, this role will have a direct impact on our growth and P&L, making you a core part of the Black Tulip team.

WHY JOIN US?

• Be part of an impactful, visionary brand that’s redefining fashion with curated and timeless designs.
• Lead and innovate: Drive the company’s growth through creative strategies and exceptional execution.
• Global exposure: Work on scaling our brand in the international markets of UK and the US, setting yourself apart in the industry.
• Collaborate with a world-class team: Partner with forward-thinking founders and exceptional talent, gaining unparalleled coaching and growth opportunities.
• Attractive compensation package: Competitive salary with future opportunities for equity.

WHAT YOU NEED TO DELIVER:

• Own and optimize Black Tulip’s e-commerce store performance, driving KPIs such as conversion rate, AOV, and retention rates while collaborating with development teams.
• Design and execute DTC marketing strategies across PPC, SEO, and CRM to maximize revenue and customer lifetime value.
• Develop and implement consumer funnels, impactful content, and data-driven tactics to acquire and retain customers.
• Collaborate with the founders to shape the brand’s vision, strategy, and future roadmap, contributing as a strategic leader.
• Lead by example with ownership, accountability, and high-performance standards, balancing big-picture strategy with detailed execution.

WHAT YOU NEED TO BRING TO THE TABLE:

• Proven expertise (5+ years) in DTC and digital marketing with a strong track record of scaling consumer goods brands. Experience in fashion or sustainability is a plus.
• Strong analytical skills with the ability to identify opportunities and make data-driven decisions while applying a keen understanding of consumer behavior.
• A collaborative mindset: Comfortable working remotely and leading a distributed team of agencies, freelancers, and colleagues to deliver results.
• A winning, results-driven attitude with a passion for building impactful strategies and solving real-world challenges.

Black Tulip is a brand with immense potential, poised to make a lasting impact in the conscious fashion space. Joining our team means playing a pivotal role in our mission and shaping the future of fashion. This is a once-in-a-lifetime opportunity to make your mark in an exciting leadership role.

READY TO JOIN US?

If this opportunity excites you and you meet the criteria outlined, we’d love to hear from you! Apply now and become a core member of the Black Tulip family.