Social Media Manager

Job DescriptionLocation: REMOTE (EST and Hartford, CT preferred) Duration: 6 months Pay Rate: Up to $63.00/hour (DOE) Planet Interactive's Global Fortune 500 Financial Services client is seeking a Social Media Manager with 6-8 years experience developing a social media strategy for a brand, ideally in the asset management or insurance industry for a REMOTE 6 month assignment starting in April 2025. The Social Media Manager will have experience growing social media communities, while developing and executing best-in-class social content programs. Must understand social media algorithms and best practices for brands to optimize their social media strategy to reach their existing communities. Social Media Manager Responsibilities

• Set the strategic direction for social media content and drive alignment with its overall business strategy.
• Assess existing social media strategy and provide recommendations for optimizations.
• Establish KPIs across all social media programs and assess performance.
• Work within the Marketing organization, including Brand, Content Strategy, Creative, Digital, and Client Marketing to understand broader team objectives and develop engaging campaigns to help achieve their goals.
• Partner with Global Communications team to amplify key news and press appearances.
• Manage content development process from ideation, production, reviews and approvals, to publishing.
• Develop a living Social Operations Playbook that outlines process for publishing, social creative specifications, engagement guidelines, etc. to standardize our social media operations across all channels.

Social Media Manager Qualifications:

• Proven success in growing and engaging social media audiences.
• Experience working with social media publishing and listening tools (Sprinklr, etc.).
• Ability to develop, execute, and measure success of a cross-channel social media strategy.
• Strong personal initiative and desire to succeed in an entrepreneurial environment
• Ability to learn quickly with strong attention to detail.
• Excellent communication and presentation skills.

Education: 4 year college degree in Marketing, Communications, Business, or a related field.