Paid Social Executive

Paid Social ExecutivePrivate Equity Backed Healthcare Technology CompanySalary: £30,000 - £35,000UK - Fully Remote

A fast-growing, innovative business in the healthcare technology sector has recently joining forces with one of the largest health tech companies to accelerate their expansion. As part of their ambitious growth plans, they are looking for a Paid Social Executive to manage and optimise paid social campaigns, driving performance and engagement across our platforms.

The Opportunity

This role will be responsible for executing and optimising paid social strategies, primarily on Meta platforms, to drive customer acquisition and business growth. Working closely with internal teams and clients, you will ensure campaign success through data-driven decision-making and performance analysis.

Key Responsibilities

• Manage and optimise Meta ad campaigns across Facebook and Instagram to maximise performance and ROI.
• Build high-converting landing pages to support campaign success.
• Implement and maintain Meta Conversions API (CAPI) for accurate tracking and performance insights.
• Report on campaign performance, engagement, and conversions, providing actionable insights.
• Develop paid social strategies in collaboration with clients to align with their objectives.
• Engage directly with clients, fostering strong relationships and understanding their marketing needs.
• Work closely with internal teams, including creative and sales, to align marketing initiatives with business goals.

Your Profile & Experience

• 2+ years’ experience managing Meta ad campaigns, with a proven track record of success.
• Strong expertise in Meta Business Manager and experience with CAPI implementation.
• A deep understanding of landing page optimisation to drive conversions.
• Experience in conversion tracking and analytics to measure campaign effectiveness.
• Excellent communication and project management skills, able to handle multiple campaigns simultaneously.
• A proactive, problem-solving mindset with the ability to work independently and within a team.
• Experience within paid social, either brand or agency side.
• Previous work experience in the healthcare industry is an advantage but not a prerequisite.

Why Join Us?

We offer a flexible, supportive, and rewarding work environment where your skills and ideas will make a real impact. Our benefits include:

• Competitive salary with regular reviews.
• Remote, hybrid, or office-based working options.
• 28 days annual leave + bank holidays.
• Income protection & life assurance.
• Enhanced pension contributions.
• Health cash plan.
• Access to company's Flex portal for additional benefits.
• Perks including cycle to work scheme, gym membership, and store discounts.

How to Apply

If you’re passionate about digital marketing and want to take your career to the next level, we’d love to hear from you. Apply today to join a thriving, fast-growing company making a real impact in the healthcare sector.

Key Skills: Meta Ad Campaign Management, Paid Social, Landing Page Optimisation, Conversion Tracking, Meta Business Manager, CAPI Implementation, Client Communication, Analytics, Google Ads, Performance Marketing, Healthcare Marketing.