
Senior Marketing Manager, B2B
Job Description
Posted on: April 2, 2025
Senior Marketing Manager, B2B
The Sage Group’s client, a beloved tech delivery company is looking for a marketing leader to help drive integrated marketing strategy across acquisition and growth for their B2B Marketing side of business.
This person should be able to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our customers like a seasoned marketer.
We’re looking for someone with a proven track record of setting & hitting aggressive business goals, managing complex marketing campaigns, and communicating effectively with executive leadership and cross-functional stakeholders.
You must be able to think big picture and paint a long-term vision one moment and seamlessly transition to diving into the weeds across performance marketing, analytics, product, operations and creative the next.
This candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude, strong bias-to-action, and entrepreneurial spirit.
You’re excited about this opportunity because you will:
- Own strategic planning and coordinate execution of major B2B marketing initiatives to accelerate merchant selection (acquisition), retention, and product adoption.
- Act as the lynchpin between marketing teams (Growth, CRM, and Brand/Creative teams), sales strategy & operations, product, finance, analytics and other departments to build and execute on a holistic and integrated B2B marketing strategy/plan.
- Own internal communications of B2B integrated marketing vision, strategy, performance and opportunities to leadership across the organization for your remit.
- Be responsible for tracking B2B marketing performance metrics across functions, reporting progress out to org and senior leaders from brand health to acquisition, retention and production adoption, proactively identifying risks and to leadership and building mitigation strategies in partnership with marketing teams and leads.
- Build models and frameworks for budgeting, campaign tracking, and goal forecasting.
- Partner with Marketing leadership and key cross-functional leads to build and deliver investment asks, and/or planning & headcount deliverables.
We’re excited about you because you have:
- 5+ years experience in marketing (at least 2 years with B2B focus), preferably with diverse experience across performance, CRM and integrated marketing
- 2+ years of direct management experience and/or experience managing large cross-functional teams with dotted line reporting structures
- A bachelor’s degree, MBA a plus
- Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
- Strong project management experience, including building campaign calendars/trackers, setting DRIs, and following up relentlessly to hit deadlines
- A proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action
- Deep experience managing towards, and balancing, brand & performance-oriented goals to drive company-level P&L outcomes
- The ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action
This role could be a fit if you are:
- Creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources
- Storyteller - you know how to distill complex marketing strategies and initiatives into a clear vision and story to drive education and visibility with senior leaders across the org
- Detailed-oriented - you love to manage highly cross-functional, complex projects without making mistakes or missing deadlines, and you build teams that analyze results at the most granular level
- Highly quantitative and analytical - you get excited when insights jump out of the data
- Strategic and business-minded - you find trends in your data and look for the “so what”
- Collaborative - you love working with a team, and both learning from & teaching others
Duration: Apr 21 – Oct 6, 2025
Location: Remote, USA
Compensation: $76.25
Apply now
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