Digital Marketing Manager

Who We Are:

Outlook Amusements is a leading e-commerce company dedicated to connecting individuals with expert guidance through our flagship brand, California Psychics. For over 30 years, we’ve empowered people to gain clarity and direction in their lives through personalized psychic readings from top-rated, professional advisors.

What We’re Looking For:

We’re looking for an experienced Digital Marketing Manager to join our team and own paid ad campaigns across multiple platforms. In this role, you will work closely with our Director of Digital Marketing to drive new customer growth, optimize conversion paths and maximize performance across SEM, META, Reddit, TikTok, and more.

The ideal candidate is data driven, with a passion for paid media and performance optimization.

What You’ll Do:

• Build and manage campaigns across multiple platforms, constantly optimizing bid strategies to achieve forecasted goals
• Manage monthly budgets across digital media channels
• Work towards optimizing customer paths and improving the conversion rate
• Develop media recaps/reports and present to the team on campaign performance regularly
• Use channel attribution to measure incrementality and effectively allocate budget
• Support leadership with ad hoc requests, forecasts, and any potential activity
• Develop, execute, optimize, maintain, and communicate on paid digital strategy
• Support and align other teams’ campaigns to ensure KPIs and objectives are on target
• Work cross functionally with internal and external stakeholders to help improve content creation for each specific channel/platform
• Identify and test new media channels aligned with brand objectives
• Implement retargeting and leverage audience segments to develop lookalike audiences across multiple paid channels

What You'll Need:

• 5+ years of proven paid search digital marketing experience working with high-volume budgets in B2C companies that promote fully digital/online services and products
• Excellent knowledge of all paid search ad channels
• Expertise in Google Ads, Bing Ads, and SA360
• Advanced knowledge in Excel and Microsoft Office Suite
• Strong knowledge of basic marketing principles, online marketing tools, and best practices
• Working knowledge of SEMrush, AHRefs, or similar preferred
• Working knowledge of analytics tools: Google Analytics, Hot Jar
• Ability to work from home including a stable internet connection
• Ability to travel to our headquarter office occasionally.

What You Get:

At Outlook Amusements, we foster a collaborative and supportive virtual environment where your success is our success. From day one, you'll feel welcomed by a team that’s deeply committed to helping you thrive. We take business seriously, focus on delivering exceptional service to our customers, and make room for fun along the way!

The starting annual base pay for this position is $100,000-$120,000 per year. The actual base pay offered may vary based on candidate’s job-related knowledge, skills, experience, and geographic location.

In addition to the base pay, this position may be eligible for a discretionary annual bonus as part of the compensation package.

Outlook Amusements offers a robust benefits package including company subsidized Medical, Dental, and Vision plans, 401K with an employer match, Life Insurance, Paid Time Off and more!

Outlook Amusements Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable state or federal civil rights laws.