Head of Social Media & Brand Partnerships

Our client, a holding that owns several e-commerce brands, is hiring a Head of Social Media & Brand Partnerships!

Key Responsibilities:

Organic Social Media Strategy & Execution

• Develop and execute a data-driven, content-first organic social media strategy that aligns with where content discovery and social engagement are heading in 2025.
• Build our brand into a "favorite creator" that followers engage with regularly by focusing on relatable, authentic, and trust-driven storytelling rather than just aspirational content.
• Oversee platform-specific content ideation, creation, and publishing across Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms (prioritizing short-form video).
• Utilize UGC (user-generated content) and creator-led campaigns to drive authenticity and social proof.
• Identify viral trends, cultural moments, and social conversations to maximize organic reach and engagement.
• Implement A/B testing on content formats and messaging to optimize for engagement, discoverability, and conversions.
• Own community management, ensuring that our audience receives fast, engaging responses and that the brand feels highly interactive and relationship-driven.
• Manage and mentor Social Media Assistants to ensure smooth execution of daily content scheduling, posting, and engagement strategies.

Content Creator & Influencer Marketing

• Develop and scale a high-performing influencer and content creator marketing program that drives customer acquisition and long-term brand affinity.
• Prioritize partnerships with relatable, trust-driven creators (rather than just aspirational ones) to match how consumer preferences are shifting.
• Identify and recruit highly-engaged influencers and content creators who align with our brand's lifestyle and community values.
• Oversee negotiations, contracts, and performance tracking to ensure ROI-driven influencer collaborations.
• Leverage UGC and creator-led content in paid media, email/SMS campaigns, and affiliate promotions to maximize revenue impact.
• Track influencer-driven sales & engagement data to refine partnership strategies and optimize performance.

Brand Partnerships & Strategic Collaborations

• Identify and execute brand-to-brand collaborations, giveaways, and co-branded launches that tap into complementary audiences.
• Form strategic alliances with other DTC brands, fitness organizations, wellness communities, and media outlets to expand our reach.
• Leverage partnerships for cross-promotional opportunities, ambassador-led campaigns, and podcast sponsorships.
• Develop creative activations (e.g., wellness retreats, fitness challenges, and live shopping events) to deepen customer engagement.

Qualifications & Experience:

• At least 3-5+ years of experience in social media management, influencer/affiliate marketing, and brand partnerships for a DTC e-commerce brand specifically or in an agency environment (preferably health, wellness, or fitness-related).
• Proven track record of growing social media followings, engagement, and influencer-driven revenue.
• Experience in negotiating and managing brand collaborations, sponsorships, and partnerships.
• Strong understanding of social algorithms, UGC, short-form content trends, and community engagement strategies.
• Deep experience in organic TikTok, Instagram, Facebook, YouTube, and emerging social media platforms.
• Strong relationships with creators, influencers, athletes, and media in the wellness and fitness space is a plus.
• Experience using influencer marketing platforms (e.g., GRIN, Upfluence, AspireIQ, TikTok Creator Marketplace).
• Self-starter who can own the strategy, work independently, and scale programs efficiently.
• Strong analytical mindset with the ability to measure performance, optimize campaigns, and present insights.
• Exceptional communication, negotiation, and project management skills.