SOCIAL MEDIA ADS MARKETER

About CVS Health:CVS Health is a leading healthcare company committed to delivering innovative, accessible, and affordable solutions. Serving millions through pharmacies, MinuteClinic, and pharmacy benefits management, we help people on their path to better health.

Job Summary:

We are seeking a skilled Social Media Ads Manager to join our remote team. This role focuses on creating and optimizing paid social media campaigns to boost brand visibility, engagement, and conversions. You’ll collaborate with teams to align strategies with CVS Health’s goals, leveraging data to maximize ROI.

Key Responsibilities:

Develop and manage paid social media ad campaigns on platforms like Facebook, Instagram, Google, Twitter, LinkedIn, and TikTok.

Define campaign goals, target audiences, and KPIs to drive measurable results.

Analyze performance using analytics tools, providing insights to optimize campaigns.

Collaborate with creative teams to develop compliant, compelling ad content.

Manage budgets, ensuring efficient spend and alignment with financial targets.

Stay updated on trends, platform updates, and best practices to enhance campaigns.

Ensure ads meet healthcare regulations and brand standards.

Align paid social efforts with broader marketing strategies.

Qualifications:

Bachelor’s degree in Marketing, Advertising, or related field.

4+ years of experience managing paid social media campaigns, ideally in healthcare or retail.

Proficient in ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager) and analytics tools (e.g., Google Analytics).

Strong analytical skills and understanding of targeting, bidding, and attribution.

Knowledge of healthcare advertising regulations preferred.

Proficiency in design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Excellent communication, collaboration, and adaptability in a remote environment.

What We Offer:

Competitive salary and benefits, including health, dental, and vision insurance.

Remote work flexibility with career growth opportunities.

A collaborative, inclusive culture focused on innovation and impact.

The chance to shape healthcare through impactful advertising.

CVS Health is an equal opportunity employer committed to diversity and inclusion.