Senior Digital Marketing Manager

WHAT WE DO

Nitrogen has been revolutionizing how financial advisors and wealth management firms engage with their clients since the launch of Riskalyze in 2011. Today, Nitrogen offers an integrated client engagement software platform featuring risk tolerance, proposal generation, investment research, and financial planning tools designed to help firms and financial advisors deliver personalized advice. We invented the Risk Number®, built on top of a Nobel Prize-winning academic framework, and are the champions of the Fearless Investing Movement — tens of thousands of financial advisors are committed to our mission of empowering the world to invest fearlessly.

Nitrogen is an equal opportunity employer. We encourage people from underrepresented groups to apply. We are committed to being fair and intentional in our hiring decisions by reviewing every application thoroughly.

THE TEAM

The Nitrogen marketing team is a special group. This industry award-winning ensemble has been hand-selected for their elite skills and experience spanning product marketing strategy, demand generation, partner marketing, digital, tradeshow/corporate event strategy, operations and tightly-integrated sales development. In collaboration with our product team and sales organization, we shape the Nitrogen brand in the wealthtech industry while driving sales growth and a high quality customer experience for financial advisors. We put on the Fearless Investing Summit and have even created a product from the ground up - Nitrogen Marketing Center.

If you want to be part of a team that has a seat at the table and is having a major impact, read on!

WHAT YOU’LL BE WORKING ON

The Digital Marketing Manager will support Nitrogen’s efforts with website optimization, organic search, and paid media. This individual will establish a digital marketing strategy and distribute content across various channels and deliver continuous improvements on key performance metrics such as channel engagement, lead volume, and conversions.

As Nitrogen’s Senior Digital Marketing Manager you’ll:

• Assist with the coordination, execution, and tracking of Marketing efforts across digital channels, including SEO, SEM, CRO, and social media.
• Collaborate with brand content creators and maintain website content in HubSpot and WordPress, including posting blogs, and creating landing pages and lead generation forms.
• Work closely across the marketing team on the ideation, deployment, and tracking of the results of A/B tests with the goal of improving conversion rates.
• Develop and execute a structured plan for testing UX improvement opportunities with the focus on impacting conversion rate while ensuring all digital assets adhere to UX best practices and brand guidelines.
• Design and collaborate with marketing team on strategies for lead generation and nurturing through digital marketing channels.
• Conduct website content audits, competitive analyses, and proactively seek opportunities to improve digital marketing efforts.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Assist in the production of assets for campaigns, events, email, video, editorial, landing pages, presentations, events, sponsorships, social media, marketing sites, and sales collateral

REQUIREMENTS

• 5 - 7 years of experience executing a range of online marketing tactics (paid, social, content, SEO, etc.)
• Proficiency with WordPress or similar content management system (knowledge of HTML a huge plus)
• Knowledge of website best practices, emerging digital trends, and user experience
• Experience optimizing websites for search engines (experience with SEO Keyword Research tools a plus)
• Has an analytical mind with an understanding of tools like Google Analytics, Looker, Hubspot Reporting, etc.
• Excellent organizational skills and experience with project management software (Asana, Basecamp, Monday.com)
• Ability to analyze consumer metrics, reports, and trends
• Bonus points for experience in FinTech or B2B Marketing
• Strong written communication skills, attention to detail, and willingness to learn

The expected compensation range for this role is a $100k-$110k.

Lesser experience may result in lower compensation and greater experience may result in greater compensation than the stated range.

BENEFITS

Financial Benefits & Perks

• 4% 401(k) Match. Our employees invest so much in our company and we love getting to invest in them. The company will match your contributions dollar-for-dollar, up to 4% of your total annual compensation.
• Free Financial Planning Services. By working at a financial technology company, you get the benefit of fantastic financial advice. This is offered to all employees wanting expert guidance on how to handle their money.

Health & Family

• Medical, Dental & Vision insurance plans. We want to help keep you (and your family) healthy! Comprehensive health insurance options for you & your family.
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) available depending on chosen medical plan. We know that investment risk isn’t a one-size-fits all and neither are your health savings options!
• Generous maternity & paternity leave for either the birth or adoption of a child. Mom's & Dad's need time with their new family members!
• Discounted pet insurance available. Pets are family too!!

Time Away & Culture

• 3 weeks vacation & 1 week sick time per year.Take the time you need for fun or simply time to recover from not feeling well.
• 11 paid company holidays per year. Enjoy your time off; you deserve it!
• Remote & in-person team building activities help our employees stay connected and engaged. We absolutely love to hype our people up!
• Company wide meetings held by our CEO benefit all employees by keeping everyone in the loop. We are one team, and we tackle projects together.
• Employee development is our priority. From leadership training, to mentorship, to industry resources, we care about progressing you in your career.