Brand Manager - Medical Cannabis Industry

Brand Manager

Location: Germany – Fully Remote but you must live in Germany

Industry: Medical Cannabis

PLEASE ONLY APPLY IF YOU HAVE EXPERIANCE WORKING IN THE MEDICAL CANNABIS INDUSTRY

ON MEDICAL CANNABIS MEDICINES.

Company Overview

Our client is a leading Global Medical Cannabis company specializing in the manufacturing and distribution of innovative cannabis-based medical products. With a commitment to advancing healthcare through research and development, our client provides a broad high-quality medicinal cannabis portfolio to improve the lives of patients worldwide. Currently commercially present in 6 countries, with many more upcoming in 2025

Position Overview

As a Brand Manager, you will be pivotal in defining and implementing brand strategies

for our client’s innovative medical cannabis products within the German Market which

include flowers and oils. This role involves shaping the brand’s identity, leading market

entry and product launches, and managing marketing activities to ensure successful

brand penetration across various regions. You’ll work closely with the Chief Marketing

Officer, Global marketing team, cross-functional teams, and external partners to

develop and execute strategic marketing initiatives that resonate with our client’s

diverse audience

Key Responsibilities

• Brand Strategy Development: Craft and implement brand strategies that align

with the business objectives and resonate with target audiences. Coordinate

with cross-functional teams to ensure brand consistency across all marketing

and business plans

• Product Launch & Lifecycle Management: Lead the execution of product

launches and drive visibility through integrated marketing efforts. Collaborate

with the Chief Marketing Officer to identify brand opportunities and address

lifecycle issues

• Marketing Campaigns & Communication: Design and implement multi-

channel marketing campaigns to build brand awareness and foster product

adoption, targeting both B2B and B2B2C audiences. Create compelling content

that highlights the unique benefits of the clients medical cannabis products

• External Collaboration: Build strong relationships with external agencies,

influencers, industry stakeholders, medical professionals, and patient advocacy

groups to ensure alignment with the broader medical community’s expectations

Requirements

• Must have experience in Marketing working in the Medical Cannabis Sector.

If you do not have this experience, you will not be considered.

• At least three years of Marketing experience

• Solid understanding of marketing principles with a proven track record in brand

strategy development and execution

• Experience doing marketing and brand management for cannabis flowers.

• Strong project management, organizational, and creative skills with experience

leading innovative and successful campaigns

• Excellent communication and networking abilities to manage both internal and

external relationships effectively

• Education: Degree in marketing, business, or a related field or a track record

• Languages: Fluency in English & German

Compensation & Benefits

• Competitive Base Salary

• Fully Remote

If you’re interested in this position and would like more information, please apply

through this site or email me at eric.spelten@luminorecruit.com