Senior Performance Marketer

Senior Performance MarketerThe Role

• You’ll use hands-on skills to build campaigns in Facebook Ads Manager, Google Ads and other platforms.
• You’ll write ads, brief designers and analyse the results.
• You’ll create experiments, test them weekly and work with other members of the Launcher Lab team to realise tangible results for our clients.
• Together, we'll measure performance metrics on things that drive the growth of our clients’ businesses.

Salary range:

• $85k-100k AUDBenefits

• Fully remote
• Macbook pro + screen
• Flexible start / end times
• Very few meetings 
• Personalized learning plans and courses
• Autonomous work with the benefits of team collaboration 
• High level of freedom
• Learning from the founder
• Transparent learning environment (e.g., Loom videos, shared documents, pairing sessions)

About you

• You’re a fast worker with a keen attention to detail and a wide range of skills.
• You’re excellent with all things online.
• If you don’t know how to use an online platform, you’ll face the challenge of working it out. If you’re unsure how to solve the problem, you’ll find a way.
• You deeply understand Facebook ads.
• You know your way around spreadsheets and formulas and (bonus points) know how to code. When you see an opportunity to automate something, you do it.
• You're smart, you think differently and you care about getting things done.

Must-haves

• 4+ years in a small team; digital-focused
• “Adapt what is useful, reject what is useless, and add what is specifically your own”
• You’ll “ChatGPT it” and work it out if you don't know something
• High attention to detail
• Excellent with sheets & data (Vlookups, if/then logic, and creating graphs and so on).
• You are based in a timezone +-/ 2 or 3 hours from Melbourne, Australia. GMT +11
• Ability to work unsupervised & remote
• Personal or professional projects that you can point to and say “hey, I did this…”
• 30 to 40 hours per week availability

Nice to have

• Skilled in designing and executing scientific experiments.
• Adept in formulating hypotheses, selecting variables and employing appropriate statistical methods to ensure accurate and reliable results
• Strong emphasis on rigorous data collection, analysis and maintaining scientific integrity
• Data manipulation, analysis & statistical understanding
• Econometrics 101 (you understand things like confidence intervals, R squared, standard deviation and variation).
• General experience in multiple marketing or advertising channels (Email, SMS, etc.)

In a typical week, two months from now, you will have

• Worked out how to do something you’ve never done before
• Shared insights from your latest ad experiments with our team
• Efficiently manage a project’s workflow from start to finish
• Created 25 new ad creative and started testing them

About the Team

• We’re results-focused.
• We’re 100% remote.
• We have minimal meetings and maximum focus time. We’re adaptive to our clients’ and employees’ needs.
• We make graphs go up and to the right.
• We’re a curious, fast-growing, creative and ambitious team who are eager to take our clients’ digital advertising to the next level.

About Launcher Lab

• Launcher Lab is built on creative velocity. We relentlessly experiment with unique methodologies and systems and leverage quantifiable methods to view marketing through a scientific lens. The result? An evidence-based approach that generates best-in-class results for our clients.
• We measure performance metrics on things that drive the growth of our clients’ businesses, not vanity metrics on meaningless variables like likes, followers or impressions.
• We use scientific methods to understand what causes something and engineering inspired methods of iteration to take something from theory to the real world.
• If you want an opportunity that isn’t often available where you live, and you’re smart, a fast learner and people always come to you to help solve their problems. This job might just be for you.
• We don’t care where you live. As long as you can access a reliable internet connection and your time zone mostly overlaps with AEST, you’re good.