Senior Campaign Marketing Specialist

⚡ ivee is exclusively for people returning to work after a career break in the UK ⚡

⚡ Please do not apply if you are outside the UK ⚡

Have you taken a career break and are looking to return to work? Are you struggling to find flexible jobs that fit around your family life/caregiving?

At ivee, we’re on a mission to help every person return to meaningful, flexible work after a career break. Our community provides upskilling, mentoring and access to job opportunities with vetted flexible employers, so that you don't have to settle for less.

Press apply to express your interest in ivee and apply for one of our client roles on our platform:

The Role

We’re looking for a creative content marketer with the skills to own a campaign content track while simultaneously being responsible for customer advocacy content creation efforts. The right candidate will understand what makes good B2B marketing content while having a data-driven mindset to connect our content strategy to business results. This person will play a key role in the content marketing team, contributing to campaigns, customer advocacy, social, field marketing, and events content.

Essential Job Functions:Content Strategy:

• Lead content creation efforts within the content marketing team, supporting and coaching more junior members in content marketing strategy.
• Generate creative content ideas to support campaign tracks, bringing fresh perspectives beyond conventional content approaches.
• Conduct in-depth keyword research using tools like Ahrefs and/or Semrush to identify relevant topics and keyword groups.
• Regularly produce both short-form and long-form content.
• Brief videographers and motion graphics experts to create videos for campaign tracks, events, and social media.
• Partner with the PR and communications team to produce thought leadership content.
• Optimize and monitor the whitepaper and blog sections on Storyblok’s website.

Customer Advocacy:

• Own the case study content process, from initial ideation and customer contact to creation and publication of assets.
• Optimize and monitor all case study pages on Storyblok’s website.
• Ensure consistent quality across all case study pages by updating older case studies and coordinating with the Partner team.
• Plan measurable outreach strategies to generate more customer success stories.
• Define and track precise KPIs for all case study efforts.

Education and Experience:Must-Haves:

• 5+ years’ experience in content marketing, content strategy, or customer advocacy.
• Excellent written and verbal communication skills.
• Impeccable creative writing skills.
• Knowledge of SEO best practices and familiarity with on-page and off-page SEO tactics.

Nice-to-Haves:

• B2B tech industry marketing experience.
• Experience working on event content.
• Proven ability to follow editorial governance and coach other writers to ensure content aligns with brand voice, style, and tone.
• Ability to manage multiple projects simultaneously.
• Experience in content reporting, including data analysis and making strategic recommendations.
• Highly organized, reliable, and self-driven.

Qualifications:

• Case study production experience.
• Strong English skills – minimum C1 level.
• Experience using Google Analytics and SEO tools.