Strategic Marketing & AI Consultant – ImpactIA (Remote)

Full-Time, Freelance (4-Month Contract)Location: Remote (Based in Spain)

Job Type: Full-Time, Freelance

About ImpactIA:

At ImpactIA, we believe in the transformative power of artificial intelligence and strategic communication to create positive change. We design sustainable digital marketing strategies that integrate AI, automation, and data analytics with a focus on social and environmental responsibility. We help purpose-driven companies connect authentically and effectively with their audience.

Our mission is to redefine the way brands communicate and grow, using advanced technology and AI to drive marketing with a real impact on society and the planet. We combine innovation and responsibility to build a smarter, more sustainable future.

Key Responsibilities:

• Analyze marketing data: Assess SEM, SEO, and web analytics reports to understand current marketing performance and provide actionable insights.
• Develop and implement strategies: Create data-driven marketing strategies that focus on increasing engagement, driving traffic, and optimizing lead conversion.
• Optimize campaigns: Identify areas for improvement, adjust campaigns as needed, and ensure continuous optimization to achieve KPIs.
• Collaboration: Work closely with internal teams and external partners to ensure a cohesive and effective marketing approach.
• Strategic reporting: Provide clear and actionable reports to guide data-informed decision-making.
• Lead initiatives: Drive various marketing initiatives aimed at growing the brand and achieving specific project goals aligned with our sustainability mission.

Requirements:

• Proven experience in marketing strategy, particularly in digital marketing and data analytics.
• Strong skills in SEM, SEO, web analytics, and marketing automation tools.
• Ability to interpret complex data and integrate insights to shape marketing plans.
• Experience with AI-driven marketing tools, automation, and sustainability-focused strategies is highly preferred.
• Excellent project management, communication, and teamwork skills.
• A passion for using technology to make a positive impact on society and the environment.

Preferred Qualifications:

• Expertise in strategic marketing for sustainability-focused businesses.
• Experience in AI, machine learning, and big data applications in marketing.
• Knowledge of ethical marketing practices and responsible branding.

Compensation:

Compensation will be based on your experience and expertise. Competitive rates for the right candidate.

About the Company:

• Sector: Marketing & AI Services
• Company Size: 11-50 employees
• Founded: 2023
• Location: Málaga, Spain
• Website: www.impactia.com

Equal Opportunity Employer:

• ImpactIA is an equal opportunity employer and values diversity in the workplace. We evaluate qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other legally protected status. By applying, you consent to ImpactIA storing your personal data for recruitment purposes and consider joining a forward-thinking organization with a global focus on sustainability.