Associate Marketing Manager

About Us We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.  Whether you are someone looking for a career change, a professional, an undergraduate student exploring your first opportunity, or recent graduate, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! As part of the Copeland Electronics & Control Division, Verdant provides smart energy management solutions that are in extremely high demand in the Hospitality and Multi-Dwelling Unit sectors. Currently experiencing hyper growth and as we continue to expand to new markets, we are seeking a skilled and entrepreneurial Marketing Manager to join our aggressive and dynamic European team. You will be responsible for crafting strategic plans to establish and improve our brand presence, prioritizing resources to different projects, and setting both short-term and long-term goals. Work with marketing, creative, and digital teams to develop objectives and tactics in a coordinated marketing plan targeting B2B channels. This is a cross-functional role where a deep collaboration between the product team, sales team, digital and product / engineering teams is paramount. Key Responsibilities Of The Role

• Event Planning & Execution
• Research EU Hospitality events and collaborate with Sales leaders to establish an annual trade show presence that aligns with the company’s business goals.
• Ensure successful events through asset logistics coordination and marketing collateral creation.
• Establish pre-during-post show activation strategy and drive engaging social, PR, email activations and on-site incentives designed to increase trade show booth traffic and generate qualified B2B leads.
• Collect generated leads and seamlessly hand them off to the sales operator for prompt and efficient follow-up.
• Run post-event analysis through feedback collection and data analysis to identify areas for improvement.
• Sales and Marketing Alignment
• Align marketing strategies with sales objectives to enhance lead generation, conversion, and customer retention.
• Develop compelling sales presentations, brochures, case studies, and other collateral that effectively communicate the brand’s value propositions and coordinate assets creation with creative teams and agencies.
• Research & Marketing Strategy Development
• Help identify utility rebate opportunities in key countries.
• Support the execution of regular research studies focused on learning new market insights/trends with both current/potential customers.
• Craft strategies for all Marketing campaigns, including Digital, Advertising, Events, Communications and Creative.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
• Analyze consumer behavior and determine customer personas.
• Find opportunities to reach new market segments and expand market share.
• Partnership Marketing & PR Strategy Execution:
• Work directly with new partners and resellers to align on messaging and launch co-branded marketing initiatives to boost brand credibility and increase outreach.
• Develop and implement comprehensive PR strategies that support company objectives, enhance brand image, and boost media presence in key industry publications.
• Organize press conferences, media briefs, product launches, and other events to improve press coverage
• Build social media PR strategies to promote the brand's messaging and engage with target audiences on relevant B2B platforms.

Required Qualifications And Experience

• University degree in Business, Marketing, Communications, or related field
• 4+ years of experience in strategic marketing or a related position
• Experience with B2B marketing and content strategies (owned, earned, paid)
• Self-starter with the ability to quickly solve challenges/problems
• Ability to lead and grow relationships with remote cross-functional teams
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Strong communication skills, both written and oral.
• Willingness to travel for domestic and global events.

Preferred Qualifications And Experience

• In addition to English, fluency in additional languages such as French/ German / Spanish / Italian is a plus.
• Prior exposure to Hospitality and/or Sustainability Industries.
• Experience either collaborating with or working at mid- to large-sized marketing and/or digital agencies.
• Experience with project or event management.

If this sounds like you, please apply! We can't wait to speak with you. Our Commitment to Our People Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including parental leav, vacation and holiday leave. Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team! Our Commitment to Diversity, Equity & Inclusion At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.  Equal Opportunity Employer Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information or disability. We are committed to providing a workplace free of any discrimination or harassment. Work Authorization Copeland will only employ those who are legally authorized to work in the Country in which they apply. This is not a position for which sponsorship or work authorization will be provided. No calls or agency requests please.