Campaign Manager

Campaign Manager (Marketing)Location(s) – Remote UK or US, East Coast.At Cerba Research, we are committed to finding the best talent to join our team. We have partnered with Vector Talent to manage the recruitment process for this role. If you're interested in applying, please direct all applications and questions to Vector Talent.

• Do you thrive on creating high-impact marketing campaigns that drive engagement?
• Do you want to shape the marketing strategy of a global leader in clinical research?
• Are you ready to work in a dynamic, collaborative environment with real influence?

We are looking for a Campaign Manager to design and execute multichannel campaigns that engage key audiences in the clinical research space. If you have experience in life sciences marketing and a passion for data-driven, results-oriented strategies, we’d love to hear from you. About Cerba Research With over 40 years of clinical research expertise, Cerba Research has built a unique offering of services, which includes clinical trial management, specialty lab & biomarkers services and medical devices & diagnostics offerings. Cerba Research supports clients from research and development all the way through clinical studies and commercialization of therapies. We combine the deep therapeutic understanding and agility of a specialist with the capacity, breadth and global reach of a central lab. Our extensive experience in central & specialty laboratory services is key to our success, allowing us to provide clients with early scientific insights that optimize protocol development. We provide key laboratory services to biopharma, government and not-for-profit organizations, supporting clinical trials. Our global accredited laboratory network and connected logistical infrastructure covers the US, Europe, Asia-Pacific, Australia and Africa. Our aim is to transform clinical research to deliver the promise of precision and predictive medicine to help people live healthier lives. It’s our passion, expertise, and commitment to quality drive Cerba Research. We want to change the shape of clinical development, and help patients around the world get access to new treatments faster. Why Join Us?Global Scope – Work on international campaigns that reach a diverse, worldwide audience. Autonomy & Impact – Lead strategic marketing initiatives with the freedom to innovate. Digital-First Marketing Leadership – This role gives you the autonomy to drive data-driven, multichannel campaigns, leveraging your expertise in automation, SEO, and analytics while collaborating with global commercial teams. Professional Growth – Develop expertise in a fast-paced, evolving sector with cutting-edge marketing tools. How You Will Add Value As a Campaign Manager, you will:

• Translate business objectives into compelling marketing campaigns that drive engagement and retention.
• Execute multichannel campaigns across digital, social, events, and traditional media.
• Collaborate with internal teams and external agencies to deliver high-quality, data-driven campaigns.
• Optimise marketing ROI by analysing data, tracking performance, and refining strategies.
• Ensure consistency in messaging and branding across all marketing channels.

Your Responsibilities

• Build and develop the marketing plans to support Cerba Research achieve its financial and operational goals.
• Plan and execute marketing campaigns across channels, including digital, social media, traditional media, and events on time and budget.
• Crafts compelling and insightful campaign brief documents to ensure project alignment with team members (creative, sales, product, regional marketing, digital and automation) and stakeholders on objectives and success metrics.
• Plans and manages marketing campaign budget related to external advertising channels such as 3rd party vendors and social platforms. Partner with assigned digital specialist on additional digital channel spend.
• Coordinates with various teams to ensure consistency in messaging and branding.
• Report on marketing ROI quarterly. Use data and insights to inform marketing campaign promotional strategy and decision-making to optimise campaign performance
• Participates in market research to understand customer needs, industry trends, and competitive landscapes.
• Develop content strategies for different stages of the customer journey. Oversee the development of content with creative partners. Understands content dissemination across marketing channels.
• Contributes to reinforcing Cerba Research cultural values

Travel: Occasional travel may be required for events and team collaboration. About You

• Bachelor’s degree in science, Marketing, or a related field.
• 3+ years of experience in B2B marketing, campaign management, or digital marketing, ideally within clinical research, life sciences, or healthcare. Specific experience surrounding oncology, cell and gene therapy or virology services/products would be advantageous.
• Strong knowledge of marketing automation, CRM platforms (Salesforce, Marketo), and analytics tools (Google Analytics, Power BI).
• Data-driven mindset with a track record of optimising campaign performance.
• Excellent communication and stakeholder management skills.
• Highly organized, detail-orientated, self-motivated, and adaptable to fast-paced environments.