Growth Marketing Manager - Wallet

Position Overview We are seeking a highly motivated Growth Marketing Manager to spearhead our wallet initiatives. This role is perfect for a strategic thinker with a passion for blockchain technology and a proven track record in digital marketing. You will be responsible for driving awareness, engagement, and growth of our wallet products, leveraging your deep understanding of the crypto market and innovative marketing techniques. Your Impact

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies to promote our wallet products, aligning with global business objectives.
• Lead Generation and Campaign Management: Plan, launch, and optimize multi-channel marketing campaigns (including social media, content marketing, email marketing, and paid media) to drive qualified user acquisition and retention.
• Content Creation: Collaborate with internal teams and external partners to produce high-quality, engaging content that educates and informs our audience about the benefits and mechanics of holding digital assets and utilizing MPC and wallet tech.
• Market Analysis: Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats in the crypto market.
• Community Engagement: Foster and grow an active community of crypto enthusiasts and stakeholders through events, webinars, and online forums.
• Data-Driven Decisions: Utilize analytics tools to track and report on campaign performance, deriving actionable insights to continually refine and improve marketing strategies.
• Stakeholder Collaboration: Work closely with product, engineering, and customer support teams to ensure marketing efforts are aligned with product developments and customer needs.
• Brand Advocacy: Act as a brand ambassador at industry events and conferences, promoting our wallet solutions and enhancing our presence in the crypto community.

Role Requirements

• Experience: Minimum of 5 years in digital marketing, with a focus on the fintech or cryptocurrency sectors. Prior experience in promoting wallet products.
• Technical Proficiency: Strong understanding of blockchain technology, crypto wallets, decentralized finance (DeFi) ecosystems, and broader cryptocurrency ecosystem
• Analytical Skills: Proficiency in using analytics tools (e.g., Posthog, Google Analytics, Tableau) to interpret data and guide decision-making.
• Creativity: Demonstrated ability to craft compelling narratives and innovative marketing campaigns.
• Communication: Excellent verbal and written communication skills, with the ability to articulate complex concepts to a diverse audience.
• Adaptability: Ability to thrive in a fast-paced, rapidly changing environment and manage multiple projects simultaneously.

Nice-to-Have Skills

• Experience in a highly cross functional, data-driven role
• Attention to detail while being able to think and analyze holistically and at a high level
• Able to prioritize work, pivot as necessary and meet deadlines
• You enjoy entrepreneurial environments and want to help build something meaningful

Tech Stack

• Marketing Automation and CRM: Understanding of marketing and customer retention management tools (e.g. Salesforce, Hubspot, Wordpress, Webflow)
• Digital Marketing: Experience Google Ads, social platforms, Adobe Creative Suite, Figma, direct marketing and customer segmentation, A/B testing software

About Us We Power the Blockchain economy. Blockdaemon powers the blockchain economy with its suite of industry-leading infrastructure solutions. We are a globally established, ISO-27001 certified partner with extensive protocol coverage, offering technical depth, industry-leading SLAs, 70+ global points of presence through 10+ cloud and bare metal providers, and 24/7 support for an unmatched institutional-grade experience. We provide integrated business solutions to exchanges, custodians, crypto platforms, financial institutions, and developers using our end-to-end suite of blockchain tools, including dedicated nodes, APIs, staking, liquid staking, MPC tech, and more. Blockdaemon provides its customers with the confidence to quickly and easily scale without compromising security or compliance. We are a globally distributed team. Blockdaemon is an Equal Opportunity Employer.