## VCCP Strengthens Leadership with New Joint CCOs

VCCP has announced the promotion of **Chris Birch** and **Jonny Parker** to the positions of **joint Chief Creative Officers (CCOs)**. The two have been integral to the agency's success, having collaborated for over a **decade**. Their combined experience and innovative approach are expected to propel VCCP into a new era of creativity and strategic direction.

![Chris Birch and Jonny Parker](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-20-Jan-2025-10-16-AM-3469.jpg)

With this new leadership structure, VCCP aims to enhance its creative output and continue delivering exceptional campaigns for its clients. Birch and Parker’s shared vision and complementary skill sets will be crucial as they navigate the evolving landscape of marketing and advertising.

The pair have worked together at the agency for over a decade.

VCCP's Dynamic Duo: Chris Birch and Jonny Parker Step Up as Joint CCOs

### Understanding Birmingham's Brand
When discussing **Birmingham's brand**, it's essential to recognize that a brand is more than just a logo or tagline; it encompasses all the **memories and associations** people have with the city. 

Every visit to **Regions Field**, every game at **Protective Stadium**, every mention of breakthroughs from **Southern Research**, or every meal at our award-winning restaurants contributes to this brand. The reality is, **Birmingham already has a brand**; the challenge lies in articulating it consistently.

### The Magic City
The nickname **Magic City** reflects both aspiration and tangible growth, yet many may not realize it's not unique to Birmingham. Other cities like **Miami** and **Roanoke, Virginia** also claim this title. It's time for Birmingham to define its own **meaning of magic**.

### Momentum Towards Success
Birmingham is poised to become the South's next major success story. The energy is palpable. With **James Beard winners**, tech startups, and transformative developments reshaping downtown, the city's charm is increasingly recognized, attracting new residents who seek a blend of opportunity and strong values.

### The 5 C’s of Birmingham's Brand
To craft a brand that reflects our progress, we must focus on five key dimensions, known as the **5 C’s**:

1. **Culture**: Birmingham has a rich history of **belief against the odds**. From its origins at a railroad crossing to its evolution into a medical innovator, the spirit of belief has driven significant change.
   
2. **Competition**: While cities like **Charlotte** and **Austin** pose competition, Birmingham's unique blend of opportunity and livability, rooted in community values, sets it apart. The cost of living allows young professionals to transition from renting to owning homes.
   
3. **Company**: The people and businesses in Birmingham are unique, with **multi-generational family businesses** demonstrating long-term value creation. New businesses like **Shipt** showcase the city’s commitment to innovation.
   
4. **Consumer**: Today's professionals seek **authenticity, community, and value**, all of which Birmingham offers. The city provides top-notch healthcare, a supportive business climate, and an ideal environment for families.
   
5. **Connections**: Progress is evident in the city’s tourism appeal and revitalization efforts. Projects like the new **Coca-Cola Amphitheatre** illustrate Birmingham’s ambition while staying true to its roots.

### A Vision for the Future
Birmingham's brand should reflect its essence: a place where people believe in each other and their community. It's about **entrepreneurs launching big ideas** and families building better lives. 

Despite challenges, including infrastructure needs and historical healing, Birmingham's story of belief remains powerful. The **Magic City** nickname represents the possibilities that arise from belief, and now is the time to bring this vision to life, rallying behind a common belief in Birmingham's potential as a thriving community for families and businesses alike.

Every visit to Regions Field, every game at Protective Stadium, every time they read about a breakthrough from Southern Research or have a delicious meal at one of our restaurants – it all adds up and contributes to our city’s brand.

Birmingham's Journey: How Belief is Crafting the Next Southern Success Story

### Pizza Gets Political
It really is a **dog-eat-dog world** out there, especially in the restaurant business where **everyone takes pizza seriously**. Discover how one pizza chain manager protected his turf with a clever marketing tactic.

### Shutting Them Down
In my 20’s, I managed for a popular pizza delivery chain and was very good at it, setting company records for profitability. However, when a **well-known pizza chain** opened a location just a few spots away in my strip mall, I knew I had to take action.

### The Clever Strategy
Feeling the pressure, I started **blanketing the parking lot daily with coupons**. I even hired a teenager to hang out in the parking lot during dinner hours, distributing coupons for a **free pizza** to every car with occupants entering the competing restaurant.  

### The Outcome
This marketing tactic proved effective: the competitor lasted only **9 months** before shutting down. As I always say, **don’t mess with my livelihood**!  

### Community Reactions
The community had mixed feelings, with some speculating whether the new chain was being propped up by another business.  

### Final Thoughts
Sometimes, creativity in marketing can stir up **word of mouth** and bring in leads. Pizza vengeance? Mmm. Now, who else is craving pizza?

How a Pizza Manager Outsmarted a Competitor with a Brilliant Marketing Strategy

## UK Gambling Firms Under Scrutiny

Gambling companies in **Britain** are facing potential overhauls in their advertising strategies after a high-profile ruling against **Sky Betting & Gaming**. A judge condemned the firm for unlawfully targeting a **problem gambler** who received over **1,300 marketing emails**.

### Unlawful Targeting and Data Misuse

In a landmark ruling, the court found that Sky Betting & Gaming sent personalized marketing without proper consent, having collected **hundreds of thousands of data points** about the man’s gambling habits. Despite being a high-risk individual, he was categorized as a “high-value” customer, prompting the company to aggressively market to him even as he struggled with his gambling addiction.

### Impaired Consent

Mrs. Justice Collins Rice emphasized that the gambler's ability to consent was compromised due to his addiction, stating he was not making decisions autonomously. This ruling could have far-reaching implications for the gambling industry, as campaigners demand investigations into the **profiling and targeting of problem gamblers**.

### The Scale of Gambling Issues in the UK

According to the **Office for Health Improvement and Disparities (OHID)**, there are nearly **1.6 million adults** in England who might benefit from support for harmful gambling, with a reported **annual excess of suicide deaths** related to gambling disorders ranging from **117 to 496** in 2023.

![Hand holding phone](https://i.guim.co.uk/img/media/297537bb04fbfa0a161ddc997f88f9601c3fd1d3/0_827_8164_4898/master/8164.jpg?width=445&dpr=1&crop=none)
*In 2023 up to 496 suicides were associated with problem gambling. Photograph: Qi Yang/Getty Images*

### Industry Response

Will Prochaska, from the **Coalition to End Gambling Ads**, noted the alarming level of tracking by gambling firms, while Charles Ritchie of **Gambling with Lives** urged regulators to prioritize meaningful interventions over data-driven marketing. The case was initiated by a man who lost **£46,000** and uncovered extensive data collection practices used against him.

### Future Implications

The ruling raises crucial questions about the legality of marketing practices targeting vulnerable gamblers. The **Gambling Commission** expects operators to reassess their data practices, emphasizing compliance with data protection laws aimed at preventing gambling harm. The **Information Commissioner’s Office** continues to monitor the situation, warning that uncontrolled tracking can lead to significant harm.

Judge condemns firm for use of customer’s data after problem gambler was sent 1,300 emails over two years

UK Gambling Giants Face Backlash Over Aggressive Marketing Tactics Targeting Vulnerable Gamblers

## Overview
The popular **Gladiators** star, **Matty Campbell**, known as **Bionic**, is facing backlash for promoting a brand accused of **deceptively marketing** body-building supplements to children. The American company **Ghost** has been reported to regulators by the **UConn Rudd Center for Food Policy & Health** and the watchdog **TINA.org**.

## The Allegations
Ghost sells **sports nutrition** products, including protein powders and energy drinks, that experts claim could be harmful to children. Campaigners argue these products are packaged like sweets and are marketed by influencers who appeal to younger audiences.

![Bionic is a kids favourite on the hit BBC show](https://i2-prod.mirror.co.uk/incoming/article34585131.ece/ALTERNATES/n615/0_434093Gladiators.jpg)

The watchdog **Truth In Advertising** accused Ghost of violating **FTC** and **FDA** laws by marketing its products in ways that attract children. They allege the brand uses deceptive marketing tactics through popular influencers, making it unclear that these products are intended only for healthy adults.

## Industry Response
Legal Director **Laura Smith** from TINA.org stated that Ghost has recently removed some unsubstantiated health claims from its website, including assertions regarding anxiety reduction and cognitive enhancement. Despite the legality of using candy flavors for adult products, the branding has been criticized for targeting minors.

![Experts say the products may cause harm to children](https://i2-prod.mirror.co.uk/incoming/article34585260.ece/ALTERNATES/n310p/1_matty___campbell_1730401839_3491186127664596149_185496409.jpg)

Smith emphasized the potential health risks these products pose to children, noting that pediatricians and sports dietitians do not recommend such supplements for kids. The controversy comes as the **Gladiators** show continues to gain popularity, drawing over six million viewers per episode.

## Conclusion
As the situation unfolds, both Matty Campbell and Ghost have been contacted for comments regarding the allegations of unsafe marketing practices targeting children.

US firm Ghost has been reported to regulators by the UConn Rudd Center for Food Policy & Health and ad watchdog TINA.org

Controversy Erupts as Gladiators Star Bionic Promotes Deceptive Marketing to Kids

### Introduction
GF Smith, a beloved British paper company, has undergone a **radical rebranding** that has sparked intense discussions among designers and creatives alike. Previously known for its classic identity established in 2014, the new look, developed by the agency **TEMPLO**, marks a significant shift towards a more vibrant and modern aesthetic.

### The Rebranding Process
The rebranding process was always going to be challenging due to the company's long-standing heritage, noted with the tagline '**from 1885 onwards**'. The new design has injected a joyful and playful character into the brand, aligning it with contemporary trends while attempting to retain its historical essence. However, the reactions from the design community have been mixed.

### Mixed Reactions
Observing the reactions, comments have ranged widely. Some critics have expressed their displeasure, labeling the redesign as "**a significant misstep**" and even **"visually quite upsetting**". Conversely, others have praised the new design, calling it **"so simple yet so dynamic"** and **"confident in its playful adaptable image"**.

![GF Smith before and after logos](https://cdn.mos.cms.futurecdn.net/NbC7mgGYm3udNgyBSG2JyL-1200-80.jpg)
*Image credit: GF Smith*

### Conclusion
The conversation around GF Smith's rebranding highlights the **subjective nature of design** and the challenges that come with modernizing a long-established brand. As the dialogue continues, it will be interesting to see how this new identity influences the company's future and its reception in the market.

![GF Smith new logo new circular paper swatch](https://cdn.mos.cms.futurecdn.net/e2VB92B9NXCX8qGUj2L9BN.jpg)
*Image credit: GF Smith*

We chat to the creatives behind the project.

The Bold Transformation of GF Smith: A New Era in Paper Branding

## The Granddaddy of Super Bowl Parties
The **annual Super Bowl bash** hosted by **Leigh Steinberg**, the inspiration for the iconic sports agent in *Jerry Maguire*, is the pinnacle of unofficial marketing events. This year, Steinberg anticipates around **4,000 guests** at his event at the **Jazz Museum** in the French Quarter, featuring **athletes, celebrities**, and musical performances.

## The Evolution of Super Bowl Events
Steinberg's event stands out as a refined alternative to the **noisy parties** of yesteryear. The scene has evolved from a few intimate gatherings in the 1980s to over **1,000 parties** last year, with brands seizing the opportunity to showcase their products.

## Brand Activations and Creative Gimmicks
In addition to the main festivities, various **brand activations** are set to occur outside the NFL's **restricted clean zone**. From celebrity parties to quirky marketing stunts, companies are finding innovative ways to engage attendees, such as **robot-delivered cheese snacks** by Cracker Barrel.

## Parties with Purpose
Many events aim to make a difference, with sponsors like **AARP** promoting health initiatives. Steinberg's party will also feature a **brain health exposition** alongside performances from local artists like **Big Freedia**.

## The Economic Impact
While the Super Bowl generates an estimated **$1.5 billion**, the local economic benefit is debated. Some experts suggest that the true financial gain for host cities may be closer to **$150 million** after accounting for the NFL's profits from ticket sales and merchandise.

## Local Brand Exposure
The Super Bowl serves as a platform for local brands to gain exposure. Events like the **Fanatics party** will highlight local cuisine and brands, further intertwining the Super Bowl's impact with the community.

## The Future of the Super Bowl Party Scene
As the Super Bowl continues to grow, so does the **party scene**. Rumors of revived events, such as **Playboy's** potential comeback, indicate that the excitement around Super Bowl parties shows no signs of slowing down. 

![Super Bowl Party](https://bloximages.newyork1.vip.townnews.com/nola.com/content/tncms/assets/v3/editorial/5/f3/5f307714-4fda-5688-bf9e-13b45718c53d/67981c20b591e.image.jpg?resize=750%2C500)

![Event Preparations](https://bloximages.newyork1.vip.townnews.com/nola.com/content/tncms/assets/v3/editorial/4/cc/4cc0dec1-3e86-5c9e-ba63-031d5a268ae9/679d3b05b764b.image.jpg?resize=690%2C500)

The annual Super Bowl bash hosted by Leigh Steinberg, the inspiration for the manic sports agent Jerry Maguire in the 1996 film, is the granddaddy of the unofficial marketing events

Unlocking the $1B Super Bowl Party Phenomenon: Corporate Events Take Over New Orleans!

## Why Specialty PR Matters
**Specialty PR** is crucial in an economy where **perception drives reality**. These firms shape narratives that dictate market trends, influence public discourse, and create cultural phenomena. They don't just manage visibility; they **manufacture it**.

## Precision in Practice
Specialty PR firms operate with **laser focus**, embedding clients into relevant conversations without diluting their unique identities. For instance, a hospitality firm creates a **mythology** around a hotel, while a tech PR agency positions companies as **innovators**.

## The Impact of Specialty PR
In a content-saturated world, these firms ensure that what stands out isn't just the loudest noise, but rather what is **carefully crafted** to resonate with audiences. They filter through the chaos, deciding what becomes memorable.

## The Best Specialty PR Firms for 2025
### Nightlife & Dining
**Mona Creative** has had a stellar year, growing its client base significantly and securing high-profile restaurant openings. Notably, they were involved in the success of **Catch Hospitality** and **Momofuku’s** ventures.

![Mona Creative](https://observer.com/wp-content/uploads/sites/2/2025/01/DINING_91b88c.png?w=970&quality=80)

### Hospitality
**Hanna Lee Communications** dominated the hospitality scene, securing multiple James Beard Award nominations for its clients and celebrating significant restaurant openings.

### Trendsetters in Dining
**Hall PR** continues to be a powerhouse in nightlife and dining PR, managing major restaurant openings and anniversary celebrations, proving its enduring influence in the industry.

### Luxury Travel
**Imagine PR** expanded its portfolio significantly, adding high-profile clients and securing exclusive partnerships in luxury travel.

### Entertainment
**Nasty Little Man** showcased its crisis management skills with high-profile clients like **Dave Grohl** and **Paul McCartney**, ensuring their narratives remain compelling.

### Tech Innovations
**SourceCode Communications** is making waves in tech PR, with a focus on equity and inclusion, while securing major clients in the tech sector.

### Reputation Management
**Collected Strategies** has quickly made a name for itself, guiding clients through complex crises and high-stakes situations with a focus on narrative control.

### Visual Arts
**Cultural Counsel** is redefining the PR landscape in the arts, engaging with municipalities and cultural institutions to shape their narratives and enhance public engagement.

## Conclusion
As we look ahead to 2025, these firms are not just participants in the PR landscape; they are **trailblazers**, setting the standard for what effective public relations can achieve in various industries.

The best specialty PR firms today don’t manage visibility; they manufacture it.

VCCP's Dynamic Duo: Chris Birch and Jonny Parker Step Up as Joint CCOs

Summary:

Chris Birch and Jonny Parker promoted to joint CCOs at VCCP.

They have worked together at VCCP for over a decade.

Their leadership is expected to enhance creative output and client campaigns.

VCCP Strengthens Leadership with New Joint CCOs

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Controversy Erupts as Gladiators Star Bionic Promotes Deceptive Marketing to Kids

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Unveiling the Best Specialty PR Firms to Watch in 2025