Summary:
Dog-eat-dog world in the pizza industry
Managed a popular pizza chain and set profitability records
Competitor opened nearby, prompting a creative marketing response
Distributed coupons for free pizza to potential customers of the rival
Competitor closed down in just 9 months due to the tactic
Pizza Gets Political
It really is a dog-eat-dog world out there, especially in the restaurant business where everyone takes pizza seriously. Discover how one pizza chain manager protected his turf with a clever marketing tactic.
Shutting Them Down
In my 20’s, I managed for a popular pizza delivery chain and was very good at it, setting company records for profitability. However, when a well-known pizza chain opened a location just a few spots away in my strip mall, I knew I had to take action.
The Clever Strategy
Feeling the pressure, I started blanketing the parking lot daily with coupons. I even hired a teenager to hang out in the parking lot during dinner hours, distributing coupons for a free pizza to every car with occupants entering the competing restaurant.
The Outcome
This marketing tactic proved effective: the competitor lasted only 9 months before shutting down. As I always say, don’t mess with my livelihood!
Community Reactions
The community had mixed feelings, with some speculating whether the new chain was being propped up by another business.
Final Thoughts
Sometimes, creativity in marketing can stir up word of mouth and bring in leads. Pizza vengeance? Mmm. Now, who else is craving pizza?
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