Modere Shuts Down After 23 Years: What Happened to the MLM Wellness Brand?
In a surprising turn of events, Modere, a well-known multi-level marketing (MLM) company specializing in clean wellness products, announced its closure on April 11, 2025, after 23 years in business. The news sent shockwaves through its online community, leaving many customers and distributors questioning the sudden demise of the brand.
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A Legacy of Clean Wellness
Founded in 2002, Modere positioned itself as an "omnichannel, consumer products company" offering a range of beauty, personal care, household, and nutritional products marketed as free from harmful chemicals. Their popular products included Liquid BioCell Collagen, a multi-patented collagen line with several industry awards, and Curb, a dietary supplement launched in September 2024 that aimed to support appetite suppression. Curb generated significant buzz, with reported weight loss successes among beta testers. The company also made strides in leadership, appointing key figures like Nate Frazier as President and Executive Chairman in late 2023, and bolstering their executive team throughout 2024.
The Unexpected Closure and Consumer Reaction
Modere's closure announcement, shared via its website and email, expressed gratitude to its community but offered no specific reason for the shutdown. This lack of explanation fueled online speculation and frustration. Social media erupted with comments ranging from disbelief and disappointment to requests for discounts on remaining inventory. While the exact cause remains undisclosed, the abrupt nature of the closure raises questions about the company's financial stability or unforeseen circumstances.
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What's Next?
The closure of Modere marks the end of an era for the clean wellness MLM market. While its reasons for shutting down remain unconfirmed, the legacy of Modere will likely be debated within the industry for years to come. The brand's commitment to clean labels and its innovative products, like Curb, left a lasting impression on its customers. The experience serves as a reminder of the unpredictable nature of the business world, even for seemingly successful companies.
Disclaimer: This article is for informational purposes only and does not constitute financial or business advice.
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