Target Shakes Up DEI Initiatives: What It Means for Inclusion and Belonging

Dive Brief:

Target has announced the conclusion of certain diversity, equity, and inclusion (DEI) efforts, emphasizing the need to adapt to the evolving external landscape. In an internal memo from Chief Community Impact and Equity Officer Kiera Fernandez, the company reiterated its commitment to inclusion and belonging.

• Target is ending its three-year DEI goals and its Racial Equity Action and Change initiatives as planned, and will no longer engage in third-party diversity surveys, including the Human Rights Campaign's Corporate Equality Index.
• The supplier diversity team has been rebranded to supplier engagement, reflecting a broader engagement with various suppliers, particularly small businesses.

Dive Insight:

Target was once a leader in vocalizing its commitment to diversity through its merchandising strategies. This included apparel designed for kids with disabilities and responses to gender inclusivity controversies. However, in light of changing perceptions towards DEI across various sectors, the retailer is adopting a more discreet approach to its diversity efforts.

According to Dave Marcotte, senior vice president at Kantar, while Target is publicly scaling back its DEI initiatives, the internal processes continue to support these goals. Other retailers, like Tractor Supply, are also stepping back from public DEI commitments.

Fernandez emphasized that for over 20 years, Target has built its business on diverse perspectives and inclusive environments, acknowledging the importance of adapting to the ever-changing external landscape. Going forward, the company aims to shape its diversity policy based on past experiences and the current political climate.