Summary:
Amelie Teje started with $2,500 each and grew to a seven-figure business.
The founders faced significant financial struggles for the first two years.
Sales increased by 1,318% from 2021 to 2024.
They emphasize the importance of networking and passion in entrepreneurship.
Nicholson and Jenkins encourage aspiring entrepreneurs to never give up.
Meet the Founders
Paris Emily Nicholson, 26, and Saskia Teje Jenkins, 25, are the dynamic duo behind Amelie Teje, an Australian fashion brand that started as a side hustle in 2020 with just $2,500 each. They transformed their small venture into a seven-figure business in a remarkably short time.
Image Credit: Courtesy of Amelie Teje
The Genesis of Amelie Teje
- Nicholson's Background: At the time of launching Amelie Teje, Paris was completing her degree in business marketing and events while juggling part-time retail and freelance digital marketing work.
- Jenkins' Journey: Saskia, a full-time fashion model, traveled extensively, which fueled her desire to settle down and create something of her own.
Inspiration Behind the Brand
Nicholson realized her passion for working independently while freelancing. She identified gaps in the fashion market and, alongside Jenkins, brainstormed the idea of starting Amelie Teje, officially launching it in early 2021.
Early Steps to Success
The founders began by brainstorming business names and designing logos. They researched potential manufacturers, identified their target audience, and saved diligently to fund their first collection.
Challenges Faced
- Financial Struggles: Both faced challenges managing their finances, often investing their earnings back into the business without seeing immediate returns.
- Balancing Act: Jenkins had to juggle her modeling career while growing Amelie Teje, finding it increasingly demanding as the brand expanded.
Growth Milestones
After two years of hard work, they started seeing consistent monthly revenue. Their sales skyrocketed, growing by 1,318% from the 2021 to 2024 financial year, with gross profit increasing by 472%.
Image Credit: Courtesy of Amelie Teje
The Joy of Entrepreneurship
Both founders expressed their love for working together and the satisfaction derived from creating pieces that resonate with customers globally. They emphasized the importance of networking, creativity, and passion in their entrepreneurial journey.
Advice for Aspiring Entrepreneurs
- Never Give Up: Nicholson encourages persistence, even during challenging times. Trust the process and embrace the learning experiences.
- Keep Pushing Forward: Jenkins advises to remain passionate and view setbacks as opportunities for growth.
This inspiring story is part of our Young Entrepreneur® series, showcasing the determination and success of young business owners.
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