Summary:
2025 promises transformative changes for agencies, both big and small.
AI and customer experience will lead industry transformations.
Agencies are focusing on collaboration between departments.
Expansion into new markets is a common goal among featured agencies.
Agencies are prioritizing sustainability and ethics in their operations.
Be they the industryâs biggest players or the growing cast of upstarts, 2025 promises to be a transformative year for agencies. To celebrate, we are spotlighting agencies poised to make a major impact this year.
Code and Theory
One of the key players in the Stagwell stable, the New York-based âtechnology-first creative agencyâ is positioning itself at the forefront of the marketing AI race.
What trends will shape the industry in 2025?
Dan Gardner, co-founder: AI transformation is CX transformation. AI will enable brands to simulate real-time, human-like interactions, offering genuine innovation opportunities by combining technology and creativity for superior customer experiences.
Collaboration will be essential as CMOs, CIOs, and CTOs unite to tackle the challenges posed by AI, data, and customer experience.
What does the agency have planned for 2025?
Gardner: Weâre building AI accelerators and expanding our network to deliver unparalleled creative and technology capabilities at scale.
What work were you most proud of in 2024?
Gardner: NBCâs âPowering the future of data journalismâ and the NFLâs transformation of its app.
Unlimited (part of Accenture Song)
The 600-strong agency network acquired by Accenture Song in April 2024 continues to thrive, recently named Agency of the Year at The Drum Awards.
Trends for 2025
Chris Mellish, CEO: Rapid technological advancements will shape the industry, but understanding people and channels is crucial to avoid noise.
Whatâs planned for 2025?
Mellish: A busy year with significant wins across various brands, including McDonaldâs.
The Kitchen North America
The in-house agency for Kraft Heinz continues to leverage brand equity effectively.
Trends for 2025
Brands are creating Culture Sparks and bringing creativity closer to home through in-house models.
Whatâs planned for 2025?
Growth in content and broadcast teams, with a focus on expanding into the US market.
Fight or Flight
This agency is excelling in B2B campaigns, recently recognized as the third-placed Independent Agency of the Year.
Trends for 2025
David Woodward, co-founder: Closer alignment between brand and communications teams will lead to better, more memorable work.
Whatâs planned for 2025?
Woodward: Continued expansion into new markets, with a focus on AI companies.
Dept
A global powerhouse with a presence in 30 offices, focusing on sustainability and ethics.
Trends for 2025
AI will transform how businesses operate and interact with consumers.
Whatâs planned for 2025?
Albers: Building lasting client relationships with a focus on sustainability.
Coolr
A UK-based social media and influencer agency targeting the US market.
Trends for 2025
Adam Clyne, CEO: Embracing chaos and navigating uncertainty will be key.
Whatâs planned for 2025?
Clyne: Expanding into the US market with a comprehensive plan.
Hearts and Science
An Omnicom media agency known for impactful campaigns.
Trends for 2025
Garrett OâReilly, CEO: The impact of AI on search will transform consumer behavior.
What work were you most proud of in 2024?
OâReilly: Successful campaigns that became part of wider culture.
Seen Presents
A female-led agency aiming for the US market.
Trends for 2025
Louisa OâConnor, MD: Collective experiences and authenticity will define 2025.
Whatâs planned for 2025?
OâConnor: Expanding content capabilities and solidifying presence in the US market.
AMV BBDO
Known for breaking conventions in advertising.
Trends for 2025
Sam Williams, Head of Strategy: Humanizing big data and leveraging AI responsibly.
Whatâs planned for 2025?
Xavier Rees, CEO: Delivering impactful work for major brands while expanding the leadership team.
Ledger Bennett (a Havas company)
Now spearheading Havasâ B2B efforts with a focus on full-service offerings.
Trends for 2025
Andrea Glenn, CEO: Clients seek full-service offerings that integrate marketing and sales.
What work were you most proud of in 2024?
Glenn: Achieving significant growth through innovative strategies.
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