Marketing Executive

Role Purpose A growing SaaS client of ours are seeking a dynamic and results-driven Marketing Executive with a strong focus on SEO to join our team. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance our online presence, drive traffic, and improve search engine rankings for software solutions in the workforce management sector. This role offers fully remote working and requires minimal travel. Role Responsibilities Content Creation And Management (Agency Support Available)

• Write and manage blog posts.
• Develop and distribute newsletters.
• Create and manage social media content.

SEO Optimisation

• Conduct keyword research and perform SEO audits.
• Revamp and optimise website pages for SEO.
• Collaborate with agencies for technical SEO support.

Digital Marketing Campaigns

• Execute LinkedIn outreach campaigns.
• Develop and manage email drip campaigns.

Content Development

• Create case studies and blogs.
• Develop competitive comparison sheets and product differentiators one-pagers.

Sales Support

• Design customised proposal templates, contract templates, and final proposals.
• Develop onboarding plans for new clients.

Partnerships And Events

• Collaborate on partnerships and events with minimal travel required.

AI Tools And Innovation

• Experiment with AI tools to enhance marketing strategies and operations.

Qualifications & Experience

• Proven experience in digital marketing with a strong focus on SEO.
• Excellent content creation and copywriting skills.
• Proficiency in SEO tools and analytics platforms.
• Strong understanding of social media platforms and email marketing.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking and problem-solving skills.

Skills & Abilities

• Proficiency in Microsoft Office Suite (Word, Excel, and Outlook).
• Strong organisational skills.
• Excellent written and verbal communication skills with high attention to detail.
• Experience with graphic design and video production is a plus.
• Familiarity with LinkedIn outreach and CRM tools.

Personal Attributes

• Self-motivated with the ability to work independently.
• Flexibility to adapt to a fast-paced and changing environment.
• Reliable and punctual.
• A positive attitude.
• Proactive and able to take initiative.

Whats On Offer

• Fully remote working environment.
• Support from an external agency.
• Collaboration with experienced senior marketers and the commercial team.
• Opportunities for professional development and career growth.
• A supportive and collaborative working environment.