Marketing Lead (iGaming)

About The Role We are looking for a highly experienced Marketing Lead to join our fast-growing iGaming project. This role requires a strategic leader who can oversee and drive both User Acquisition (UA) and Retention (CRM) initiatives. The ideal candidate will have a deep understanding of digital marketing, iGaming industry dynamics, and experience working with the Tier 1 regions. Key Responsibilities

• Develop and execute comprehensive user acquisition and retention strategies to drive customer growth and engagement.
• Oversee and optimize performance marketing campaigns across Facebook and other activities.
• Manage and refine CRM and loyalty programs to enhance player retention and increase LTV.
• Collaborate with creative, product, and data teams to ensure seamless execution of marketing initiatives.
• Analyze key performance metrics and implement A/B testing to improve acquisition and retention performance.
• Manage marketing budgets efficiently, ensuring cost-effective scaling while maximizing ROI.
• Stay ahead of industry trends and competitors to implement innovative marketing strategies.

Requirements

• 5+ years of experience in a senior digital marketing role within the iGaming industry.
• Must have experience working with Tier 1 regions.
• Strong expertise in both User Acquisition and Retention/CRM.
• Proven track record in managing paid media campaigns (Facebook, programmatic, affiliates).
• Experience working with CRM tools such as Customer.io
• Background in growth marketing or performance marketing within an iGaming operator or affiliate business.
• Strong leadership and communication skills, with the ability to influence stakeholders.
• Ability to balance both strategic planning and hands-on execution.
• Data-driven mindset with a strong ability to track and analyze campaign performance.
• Experience managing cross-functional teams in a fast-paced, high-growth environment.
• Fluency in English is a must; Turkish or Russian/Ukrainian is a plus.

Location Our in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Critical Thinking Assessment (10 minutes)
• Final Interview (60 minutes)

What We Offer Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Excited about the opportunity? Apply today!