Working with THE Market Leading Company in their sector, a globally recognised brand with their products widely available across North America & Canada Online & in Major Retailers!

On behalf of our client, we are looking to hire an experienced, passionate and creative Global Social Media Manager. This role will be responsible for implementing our new global social media and community management strategy as we work towards strengthening our brand image and reputation Globally!

The goal is to elevate our online presence, strengthen our consumer engagement, and improve our marketing, sales, and product support efforts. The Global Social Media Manager will work directly with our partnered agency team to execute social media efforts including campaign ideation, setup, optimization, testing, and analysis and also and with agencies that support paid, owned and earned media.

The ideal candidate is a highly motivated, creative individual with experience and a passion for optimizing social media that connects with people and subsequently converting into customers and customers into advocates.

This is a fully autonomous role where my client will also offer full, supported Remote work across the US. (ideally suited to someone on Eastern OR Central Time)

Key Responsibilities:

• Responsible for implementing and leading global social strategy that connects to larger marketing and business goals (across multiple channels)
• Manage and oversee the creation of thumb-stopping content and consistently optimize
• Own NA conversation calendar working with cross functional partners on messaging and themes.
• Work with European team to ensure global strategy and plans are relevant and effective in the region. Region owns day-to-day channel management and execution, but this role will provide strategic guidance and support as needed.
• Redefine how we support ratings and reviews online consumer engagement
• Define critical social KPIs including growing followers and increasing engagement
• Input into influencer strategies and help manage approach and activations
• Proactively explores and develops test & learn opportunities to continually optimize campaigns and improve KPIs
• Measure/track success and performance reporting for every social campaign & always on efforts
• Engage with consumers, customers and other stakeholders via the company’s social media channels ensure a positive interaction and experience
• Overall listening, monitoring and tracking of channels
• Stays current with new advances in social media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current & future business plans and strategies; drive social media innovation, thought leadership, and best practice sharing throughout the organization.
• Collaborates closely with Paid Media & Digital Marketing team to continue building the brand’s reputation through optimization of owned/earned/paid media
• Oversees social media budget.
• Leverages social media methodologies and tools required to deliver efficient campaigns (e.g., Sprout Social)
• Ability to identify and elevate any issues

Required Qualifications

• Bachelor’s degree
• 7+ years of experience using social media to support a brand or company

Preferred Qualifications

• Advanced knowledge of social media strategies, trends and KPIs
• Strong leadership skills with ability to guide a team towards achieving goals by effectively communicating a clear vision, making sound decisions under pressure, fostering collaboration, empowering individuals, and demonstrating integrity, adaptability, and resilience in the face of challenges.
• Effective strategic thinking skills to manage difficult and complex problems
• Ability to work autonomously in a fast-paced environment
• Strong communication skills that can flex to fit any platform, media, character count or audience.
• Organizational skills including strategic planning, time management, attention to detail
• Analytical skills that help evaluate data to help us stay ahead
• People skills that drive engagement and advocacy
• B2C brand experience from an agency or in-house corporate or brand team
• Experience with social media tools like Sprout Social and content creation tools like Adobe/Canva and knowledge of paid social media, SEO & web site traffic metrics
• Excellent knowledge of Facebook, LinkedIn, Instagram, YouTube, Pinterest, TikTok and social media best practices
• Agility and an eye for uncovering opportunities
• A desire to continuously learn and share knowledge across the enterprise

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