Product Marketing Manager

At WeMod, we're on a mission to make gaming more fun. We're building the world's ultimate game companion, where millions of PC gamers discover mind-blowing ways to play their favorite games. Founded with a community-first approach, WeMod has become the go-to destination for gamers seeking safe and seamless ways to enhance their gaming experience. Our platform unites cutting-edge technology with security, transforming how players interact with games through innovative features like interactive maps and real-time mods. We're not just building software; we're crafting the future of gaming where every player can experience games exactly as they want to. We're creating a new category in gaming technology that will fundamentally change how people play. WeMod is in a critical phase of growth, and this role is responsible for amplifying our product innovations to both existing and potential users. As our Product Marketing Manager, you'll be the vital bridge between our product development and our user community, ensuring our millions of users are informed, engaged, and excited about WeMod's rapidly evolving feature set. You'll craft compelling narratives around our product releases and drive user engagement across multiple channels, playing a crucial role in user retention, reactivation, and community building. What You'll Do

• Own product-focused messaging across all communication channels (email, social, Discord, in-app, blog) for our global audience across 190+ countries and 10+ languages
• Drive feature adoption and engagement through strategic communication, tailored user segmentation, and in-app guidance
• Create compelling content that showcases WeMod's capabilities and builds community excitement, including organic social media and Discord engagement
• Collaborate with CRM and design teams to develop targeted campaigns and visually compelling assets (with ability to make light Figma edits)
• Gather and synthesize user feedback to inform both marketing strategies and product development
• Track and analyze metrics to optimize messaging effectiveness and feature adoption
• Maintain a content calendar aligned with product releases and coordinate reactivation campaigns

What You Need

• 3-5 years of experience in product marketing, content marketing, or community management
• Exceptional writing skills with ability to translate complex technical features into clear, benefit-focused messaging
• Experience with user segmentation and creating targeted messaging for diverse global audiences
• Strong understanding of user engagement and feature adoption strategies
• Experience with CRM systems, social media management, and community platforms (Discord a plus)
• Good creative eye with basic design skills, including ability to make light edits in Figma
• Data-driven approach to measuring effectiveness and optimizing engagement
• "Get things done" mentality with excellent prioritization and collaborative communication skills

Nice-to-Haves

• Experience in the gaming industry or demonstrated passion for gaming
• Background in SaaS or consumer tech product marketing
• Experience working with international markets and multilingual content strategies
• Experience with community building and management
• Advanced knowledge of feature adoption measurement and optimization techniques
• Familiarity with A/B testing and optimization of messaging
• Understanding of gamification principles
• Experience with video content creation or direction
• Background in technical writing or explaining complex features
• Experience with user research methodologies

Benefits

• Competitive salary
• Remote work environment with flexible hours
• Opportunity to shape the voice of an innovative gaming technology
• Work directly with a passionate user community of millions of gamers
• Access to a creative, collaborative team dedicated to transforming gaming
• Make a meaningful impact in a company that's creating a new category in gaming technology

This is a remote position, offering you the flexibility to work from anywhere while helping to build the future of gaming. If you're passionate about gaming, excited by innovative technology, and ready to craft the stories that bring our product to life for millions of users, we want to hear from you! Compensation Range: $100K - $140K