PRODUCT MARKETING LEAD

🎯 Magna is building software infrastructure for the largest and most innovative networks/protocols in the web3 space and is relied upon by top protocols.

WHAT WE’RE LOOKING FOR

• A strategic thinker with a deep understanding of blockchain platforms and token management systems.
• Experience with Solana, Ethereum, Avalanche, Canto, Polygon, Binance, Arbitrum, Aptos, Base, or similar.
• Strong skills in digital marketing, with a focus on product and growth marketing strategies.
• Demonstrated ability to work in a flexible, fast-paced remote environment.
• Excellent written and verbal communication skills to effectively articulate product value and features.
• A proactive attitude to identify opportunities and leverage product strengths in the marketplace.
• Not preferred: candidates who thrive exclusively in structured corporate environments.

RESPONSIBILITIES

• Develop and execute marketing strategies and campaigns to enhance product visibility and adoption.
• Collaborate closely with development teams to understand product updates and incorporate them into marketing plans.
• Drive initiatives to communicate Magna's value proposition, particularly focusing on the automation and compliance aspects of token distribution.
• Support platform onboarding by creating compelling content and resources for investors and employees.
• Manage branding and positioning efforts across multiple blockchain ecosystems.
• Conduct market research to stay ahead of industry trends and competitor offerings.
• Coordinate with partners and industry leaders like Fireblocks and Anchorage to solidify brand presence.
• Report marketing insights and performance metrics to upper management, helping guide strategic decisions.

QUALIFICATIONS

Office Policy: This position is fully remote, allowing flexibility in location and working hours to accommodate the fast-paced nature of the blockchain industry.

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in product marketing, with a strong preference for experience in the blockchain or fintech sectors.
• Proven track record of successful marketing campaigns that led to tangible product adoption and growth.
• Familiarity with smart contracts, token distributions, and vesting schedules is highly desirable.
• Experience working with financial and legal instruments such as SAFTs, token warrants, and grants.
• Proficiency with tools and platforms for marketing analytics and customer engagement.
• Adept at using collaborative technologies and remote working solutions; adaptable to changing priorities and agile workflows.