Performance Marketer

About ThriveCart: ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses. We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses. Location: Remote (U.S.) Job Overview: As a Performance Marketer at ThriveCart, you'll take charge of crafting and executing data-driven strategies to drive customer acquisition, retention, and revenue growth. You will manage multi-channel campaigns, optimize performance, and uncover insights that propel ThriveCart to the forefront of the digital e-commerce space. This role is perfect for someone who thrives in a fast-paced, metrics-focused environment and is passionate about achieving measurable results. What Your Work Will Entail:

• Develop, launch, and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Optimize campaigns for key metrics, including ROI, CAC, ROAS, and LTV. Test and iterate on ad creatives, copy, and targeting to maximize performance.
• Collaborate with the creative team and third party agencies to develop compelling assets aligned with brand goals.
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Facebook Business Manager, or similar).
• Conduct A/B testing and experimentation to drive continuous improvement.
• Identify growth opportunities through audience segmentation, funnel optimization, and performance insights.
• Expand and refine ThriveCart's presence across existing paid and emerging channels.
• Stay updated on platform changes, trends, and best practices to ensure campaigns remain competitive.
• Explore and recommend new platforms or strategies to drive growth.
• Work closely with the product marketing and sales teams to align campaigns with product launches and promotions.
• Prepare and deliver performance reports with actionable insights to stakeholders.
• Collaborate with customer success and support teams to understand user behavior and feedback.

What You Bring To This Role:

• 5+ years of experience in performance marketing, digital advertising, or related roles, preferably in SaaS or e-commerce.
• Proven success managing budgets and optimizing campaigns for measurable ROI.
• Hands-on experience with major ad platforms (Google, Facebook, etc.) and analytics tools.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent communication skills for reporting and cross-functional collaboration.
• Knowledge of marketing automation and email marketing strategies.
• Certification in Google Ads, Facebook Blueprint, or similar platforms.

Learn More About ThriveCart:Our Values are: Commit to Excellence Find a Way Help Each Other Keep Growing Data First Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we're just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.