Social Media Manager

Company Overview:

At Thrive International, we celebrate the journey of parents and create products that are both thoughtful and playful—allowing caregivers and little ones the world over the opportunity to grow and thrive. We strive to bring innovative solutions to the world of parenting and employ people who are passionate about bringing products to life that inspire wonder and delight in every day. 

We have a portfolio of three leading brands in the baby product industry: MOBY, the original baby wrap; Petunia Pickle Bottom, luxury diaper bags; and LILLEbaby, innovative baby carriers. As a company, we are dedicated to fostering a supportive and inclusive community, and we’re looking for a creative and driven Social Media Manager to join our team and help us grow and engage with our audience.

Position Overview:

We’re seeking a talented and motivated Social Media Manager to oversee the organic social media presence of our three portfolio brands. The ideal candidate will have a strong creative vision, an eye for design, and the ability to craft compelling content that resonates with our diverse customer base—particularly Gen Z moms. You will be responsible for developing and executing social media content strategies, managing day-to-day posting, creating engaging content, and overseeing community interactions. You should have experience with graphic design tools (e.g., Adobe Illustrator), short-form video production, and a deep understanding of social media platforms, trends, and best practices, especially those that appeal to Gen Z audiences.

Key Responsibilities:

• Content Strategy & Planning
• Develop and execute social media content strategies for each brand that align with overarching marketing goals and brand objectives.
• Create and manage the social media calendar, ensuring timely and consistent posting across platforms.
• Plan and organize content around seasonal campaigns, product launches, and other key moments.
• Stay ahead of social media trends, particularly those relevant to Gen Z moms, and incorporate them into the content strategy.
• Creative Production
• Create eye-catching social media posts, graphics, and video content (especially short-form video) that highlight each brand’s identity and drive engagement.
• Use tools like Adobe Illustrator, Canva, or other design software to produce high-quality visuals for social media platforms.
• Shoot and edit short-form video content, including product demos, behind-the-scenes footage, and user-generated content, optimized for platforms like Instagram, TikTok, and Facebook.
• Community Engagement & Management
• Monitor and respond to comments, messages, and customer inquiries across all social platforms in a timely and professional manner.
• Build and nurture relationships with online communities, influencers, and brand advocates, particularly those within the Gen Z mom demographic.
• Identify opportunities for community-driven content and user-generated content to increase engagement and brand loyalty.
• Engage with trending hashtags, challenges, and conversations to boost brand visibility among Gen Z moms.
• Analytics & Insights
• Track, analyze, and report on social media performance, including key metrics like engagement rates, follower growth, and content reach.
• Use data insights to optimize content strategies and identify emerging trends that resonate with the target audience.
• Regularly assess the effectiveness of campaigns and adjust strategies to improve results.
• Brand Voice & Consistency
• Maintain and elevate each brand’s unique voice and aesthetic across all social channels.
• Ensure that all content aligns with the brand’s values, tone, and messaging guidelines.
• Collaborate with the marketing team to ensure cohesive brand storytelling across all marketing channels.
• Trend Monitoring & Gen Z Insights
• Stay up to date on the latest social media trends, pop culture references, and viral moments, particularly those that resonate with Gen Z moms.
• Integrate relatable, authentic, and shareable content that speaks directly to Gen Z parenting experiences and lifestyle.
• Create content that speaks to Gen Z values such as sustainability, authenticity, inclusivity, and work-life balance.

Key Qualifications:

• At least 3+ years of experience managing social media for consumer brands targeting a Gen Z audience, ideally within the baby products, parenting, or lifestyle space.
• Proven ability to create content that resonates with Gen Z moms and drives engagement on platforms like Instagram, TikTok, and Facebook.
• Deep proficiency with social media platforms and a solid understanding of their algorithms and best practices.
• Strong analytical skills with the ability to use data to generate insights that inform and drive social media strategy, as well as business results.
• Graphic design skills and experience using design tools such as Adobe Illustrator, Photoshop, or Canva.
• Ability to shoot, edit, and produce short-form video content for social media platforms.
• Excellent communication skills with the ability to create engaging, on-brand content and interact with a diverse community.
• A keen eye for design with a deep understanding of aesthetics, trends, and brand consistency.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Self-driven and highly motivated, able to work independently in a remote environment.
• Passionate about building relationships with customers and fostering brand loyalty.
• A proactive attitude and a willingness to learn and adapt to new trends and technologies in social media.

Why Thrive International?

At Thrive International, we believe in empowering our team to think creatively and make an impact. We offer a collaborative, remote work environment with ample opportunities for professional growth and development. As part of our marketing team, you will play a key role in shaping the online presence of three beloved brands, driving customer engagement, and helping parents around the world discover products that make their lives easier and more joyful.