Digital Marketing Manager

We are seeking an expert digital marketer to join our expanding Digital team Ideal candidates are both confident marketing strategists and effective technical experts. You’re what we call a strategic doer.

You can deftly manage multiple client projects, shifting deadlines, and high-level individual contributor work. If you obsess over your clients’ KPIs and campaign performance metrics, know when to use data versus your gut when making a decision, and can work collaboratively to build strong relationships with clients and peers, you might be the perfect fit.

WHO YOU ARE

• You bring 5+ years of experience in digital marketing, with strong analytical skills, strategic planning abilities, and knowledge of all digital marketing channels (+ expertise in at least two).
• You’ve worked with B2B clients at an agency.
• You deeply understand B2B digital marketing and have technical expertise in one or more of the following areas: paid media, CRM, analytics & attribution, CRO.
• You understand the fundamentals of web analytics, conversion tracking, and tagging and have experience building analytics reports, dashboards, and analysis-driven slide decks. You know the difference between a GTM tag and a trigger. You know when to use GA4 explore and when to use Looker Studio.
• You are a creative problem solver who has a wealth of experience developing and executing innovative B2B marketing strategies.
• You obsess over your client’s business challenges while you’re in the shower.
• You work collaboratively and cross-functionally, building strong relationships and managing processes efficiently. Although you are not a project manager, you know how to manage your projects.
• You know how to run an effective client meeting. You don’t waffle or up talk. You know when to defer to the client and when to stand up to them. You go in fully prepared and aren’t surprised by client or team requests.
• You have proven experience managing and optimizing paid media campaigns across platforms such as Google Ads, LinkedIn, and Meta (Facebook/Instagram), driving measurable results aligned with client goals.

WHAT YOU’LL DO

• Develop and oversee the implementation of comprehensive B2B marketing strategies aligned with your client's objectives. You plan AND do the work.
• Work with your clients to drive the planning and tactical execution of high-impact marketing campaigns across multiple channels.
• Build and analyze marketing dashboards and workflow automations. Present focused reports that communicate campaign performance and progress towards our clients’ marketing objectives.
• Strategize, plan, and implement tactics such as:
• CRO and landing page/creative testing
• Pay-per-click advertising across Google, Meta, and LinkedIn
• Search engine optimization to drive traffic and conversions.
• Email, CRM, and lifecycle marketing initiatives for clients.
• Collaborate with department leadership to craft and refine client strategies and scopes.

PERKS & BENEFITS

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• Paid parental leave
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

ABOUT TERRA

Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.

Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.

Terra is also an equal-opportunity employer.

We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).

Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.