Lead Generation Executive

As a Lead Generation Executive, you will be responsible for identifying, contacting and qualifying potential customers. Leveraging tools like HubSpot, website analytics, and third-party platforms, you will ensure a consistent flow of MQLs by optimizing content, running targeted outreach, and refining lead-nurturing workflows.

You’ll work closely with the Marketing and Sales teams to align on strategies, messaging, and goals. Your efforts will play a critical role in ensuring our sales pipeline remains robust and aligned with our Ideal Customer Profile (ICP).

This is a remote role, offering the flexibility to work from anywhere while contributing to a highly collaborative and results-driven environment.

Role: Lead Generation Executive

Reports To: Head of Marketing

Location: Remote (UK-based preferred)

About Alemba

Alemba is a B2B IT software company with a global presence and a team of 50 talented individuals. We develop Alemba Service Manager, a powerful, ITIL-aligned ITSM solution and sell to a wide range of public and private sectors including healthcare, local government, utilities, and financial services. With a commitment to innovation and excellence, we empower businesses worldwide to streamline their service management processes and enhance service delivery. We are part of the Volaris Group, a collection of vertical market technology companies. With ambitious growth goals for 2025, including driving 10% organic growth, we are building a proactive sales function to complement our existing marketing efforts and inbound sales strategies.

Role Overview

As a Lead Generation Executive, you will be responsible for identifying, contacting and qualifying potential customers. Leveraging tools like HubSpot, website analytics, and third-party platforms, you will ensure a consistent flow of MQLs by optimizing content, running targeted outreach, and refining lead-nurturing workflows.

You’ll work closely with the Marketing and Sales teams to align on strategies, messaging, and goals. Your efforts will play a critical role in ensuring our sales pipeline remains robust and aligned with our Ideal Customer Profile (ICP).

This is a remote role, offering the flexibility to work from anywhere while contributing to a highly collaborative and results-driven environment.

Key Responsibilities:Prospecting & Lead Generation:

• Identify and research potential clients within our Ideal Customer Profile (ICP) using tools such as LinkedIn and third-party data sources.
• Conduct outbound outreach (email, LinkedIn, phone) to initiate conversations with decision-makers and influencers.

Lead Qualification:

• Qualify Marketing Qualified Leads (MQLs) from marketing campaigns, website interactions, and visitor tracking data.
• Evaluate lead readiness through discovery calls and ensure alignment with our sales criteria.

Collaboration with Marketing & Sales Teams:

• Work closely with the Marketing team to align on messaging, campaigns, and lead-nurturing strategies.
• Partner with the Head of Marketing and Sales team to refine outreach cadences and maintain seamless SQL handoffs to the sales team.

Data Management & Reporting:

• Maintain accurate and up-to-date records of outreach activities and lead status in HubSpot CRM.
• Provide feedback on lead quality, campaign performance, and market insights to help refine strategies.

Market Awareness:

• Stay informed about industry trends, competitor activities, and customer pain points to enhance outreach effectiveness.
• Contribute to refining the ICP as new insights emerge.

What We’re Looking For:Experience & Skills

• 1-3 years of experience in a similar role, preferably in B2B SaaS, tech, or IT-related industries.
• Proven ability to engage prospects through email, LinkedIn, and phone outreach.
• Familiarity with CRM tools (HubSpot preferred) and lead generation platforms.

Soft Skills

• Excellent written and verbal communication skills.
• Highly organized and self-motivated, with a strong ability to work independently in a remote environment.
• Persistent, resilient, and eager to learn new tools and techniques.

Knowledge & Interest

• Understanding of ITSM, SaaS, or B2B technology markets is a plus.
• Interest in contributing to the growth of a small but ambitious organization.

What We Offer:

• Competitive salary and performance-based incentives.
• Remote working flexibility.
• Opportunities for professional development and growth in a global company.
• Collaborative and supportive company culture.
• The chance to play a key role in shaping our sales strategy and achieving our growth targets.