Retail Marketing Manager

Title: Retail Marketing ManagerWork Location: RemoteDuration: 12 MonthsJob Type: ContractWork Type: RemotePay Rate: $30-$44Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide.

Job Description:

• The global eTail & Retail Marketing + Demand Generation team manages businesses across the 4Ps (Product, Price, Placement, Promotion) for our top-tier eTail and retail accounts.
• Additionally, the team drives demand generation strategies for our direct-to-consumer Client store and B2B lead programs. This team reports to Client’s Business Marketing Organization.
• This role reports to the Director of Global Etail & Retail Marketing.

About the role – you will:

• Account Ownership: Manage day-to-day marketing relationships with large North American retail accounts
• Retail Program Management: Develop and execute comprehensive joint marketing programs and promotional strategies to drive traffic, increase conversion, and grow market share in-store and online.
• Go-to-Market Planning: Lead retail marketing initiatives for new product launches, seasonal campaigns, and brand storytelling moments—customized for each retail partner’s audience and channels.
• Cross-Functional Collaboration: Partner closely with Sales, Channel Marketing, Product Marketing, Creative, and Digital teams to deliver unified and timely retail marketing strategies.
• Performance Analysis: Track, measure, and optimize campaign performance and ROI. Use data to make recommendations for future campaigns and investments.
• Budget & Asset Management: Manage co-op and MDF budgets effectively. Oversee development and delivery of marketing assets including POP displays, signage, digital banners, videos, and more.
• Retail Insights & Trends: Stay ahead of industry trends, shopper behavior, and competitive landscape in consumer electronics retail. Identify opportunities for innovation and differentiation.

Required Skills:About You:

• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of experience in retail or channel marketing, preferably in the consumer electronics or tech sector
• Proven success managing large retail accounts across North America
• Strong project management and organizational skills with a keen attention to detail
• Excellent communication, presentation, and relationship-building skills.
• Data-driven mindset with experience using tools like Excel, Power BI, or retail analytics dashboards
• Experience building high-performing marketing campaigns with retail customers
• Ability to thrive in a fast-paced, cross-functional environment
• Familiarity with major North American retailers’ marketing platforms and processes

Must haves:

• Marketing experience, experience managing large retailers (like Best Buy, Walmart, etc)

Nice to haves:

• Experience building campaigns, retail marketing experience, consumer electronics industry knowledge and experience

TekWissen® Group is an equal opportunity employer supporting workforce diversity.