Performance Marketing Lead - APAC

Join TeamViewer, the leader in remote connectivity software. We harness the potential of cutting-edge technologies such as Augmented Reality and Artificial Intelligence to push the boundaries of innovation and shape the future of digitalization.

Our team of more than 1,500 employees spans different continents, cultures and disciplines. With our inclusive values, we celebrate the unique perspectives and talents each individual brings to the table and foster a dynamic work environment where new ideas thrive.

Become part of our winning team and help us create a world that works better.

Responsibilities

As the SMB Performance Marketing Lead, you will be responsible for driving sustainable growth for our SMB segment across the APAC region. You will lead a team to execute multi-channel performance marketing campaigns, optimizing for lead generation, customer acquisition, and revenue growth. Key to your success will be generating high-quality, net-new leads for the Inside Sales team, managing external agencies to optimize digital performance in Japan, Korea, China, and driving increased website traffic, downloads, leads, and SMB revenue.

• Direct report to the Global VP of Performance Marketing (Germany) and dotted line reporting to the APAC VP of Marketing (Singapore)
• Collaborate closely with the Inside Sales team (Adelaide, Australia) and the Global Performance Marketing team (e.g., paid search, SEO, paid social media) based in Germany
• Lead a team of two: a content specialist and an Inside Sales campaign operations specialist
• Own and drive SMB Annual Recurring Revenue (ARR) growth through effective performance marketing strategies
• Design and execute targeted campaigns to support Inside Sales teams in generating net new business, upselling and cross-selling
• Generate high quality leads for SMB business
• Responsible for engaging with agencies in Japan, Korea and potentially China to execute paid media campaigns and drive leads, downloads and online store billing
• Work closely with local marketing teams to ensure consistent messaging and branding
• Develop and execute multi-channel performance marketing campaigns across various digital channels (e.g. Google ads, Yahoo ads, Facebook ads, Naver ads, Baidu ads, LinkedIn ads, and programmatic advertising)
• Continuously monitor campaign performance metrics (click through rate, conversion rate, return on ad spend) to identify optimization opportunities and implement A/B testing working with agencies
• Manage and optimize marketing automation platforms (e.g. Marketo) to streamline processes and improve campaign efficiency
• Collaborate with external agencies, vendors, and regional marketing managers to execute campaigns and analyze performance
• Leverage data analytics to inform marketing decisions and measure impact of campaigns
• Prepare performance reports, including key metrics, insights and recommendations
• Stay abreast of the latest industry trends, technologies, and best practices

Requirements

• 4+ years of hands-on experience in SMB lead generation and performance marketing within digital/e-commerce or B2B SaaS-based tech companies
• Strong attention to detail and execution skills
• Experience working closely with Inside Sales teams to generate leads, understanding SMB ARR business models and e-commerce dynamics
• Solid understanding of the full digital media mix, including SEM, SEO, content marketing, online advertising, programmatic display, social media advertising, and optimizing landing pages and user funnels
• Familiar with tools such as Dynamics, Marketo, Tableau, Adobe or other CRM/automation systems
• Proven experience executing campaigns across the APAC region, including Australia, Japan, Korea, and China. A proactive and independent work style
• Bachelor’s degree is required, MBA or master’s degree is a plus

What we offer

• Office location is Adelaide (Remote if based in Melbourn)
• Quarterly team events and company-wide celebrations
• Enjoy shared staff lunches, as well as complimentary fruit, tea, and coffee
• Opportunity to attend events including the F1.
• End-of-trip facilities available including secured bike storage, lockers, and fully equipped changerooms
• Well-being offers and retail discounts available through our building host
• Help us celebrate diversity; our APAC team come from 22 different nationalities

TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.