Marketing Project Specialist

Swoon is hiring for our Restaurant Technology Company and this will be a fully remote opportunity.

This is a 3-month contract to start with Benefits - Health, Dental & Vision (50% of premium covered for contractor).

About the Role:

We are seeking a Marketing & Growth Project Specialist to drive business growth in the alcohol industry by executing high-impact marketing campaigns, improving operational efficiencies, and leveraging data insights. This role sits at the intersection of marketing, consumer engagement, and strategy execution, requiring a blend of project management, stakeholder collaboration, and data-driven decision-making.

Key Responsibilities:

• Define Strategy (10%) – Work with leadership to develop occasion-based marketing strategies.
• Lead Execution (60%) – Manage end-to-end execution of marketing campaigns, ensuring timely and high-quality delivery.
• Analyze & Optimize (30%) – Conduct campaign retrospectives, analyze performance data (leveraging SQL), and identify best practices for future initiatives.

What You’ll Need to Succeed:

• Adaptability & Problem-Solving – Thrive in a fast-paced, evolving environment while making data-driven decisions.
• Proactive & Self-Led – Take initiative, learn quickly, and execute efficiently with minimal supervision.
• Scrappy & Resourceful – Act decisively and find creative solutions to operational challenges.
• Detail-Oriented & Process-Driven – Maintain accuracy in execution while ensuring consistency in campaign management.
• Strong Collaboration & Communication – Effectively coordinate with cross-functional teams and provide clear updates.

Technical Skills & Experience:

• Google Sheets / Excel – Proficiency required (data manipulation, trend analysis, reporting).
• Campaign Management – Willing to learn campaign setup, auditing, and execution.
• Figma – Ability to use templates for banner and email designs; willingness to advance skills.
• SQL – Basic understanding to write and manipulate queries for performance tracking.
• Project & Stakeholder Management – Experience handling multiple projects and cross-functional communication.
• Data Analysis & Reporting – Ability to extract campaign insights, measure ROI, and optimize strategies.

Day-to-Day Responsibilities:

• Prioritize and manage multiple projects on a weekly basis.
• Work cross-functionally with marketing, analytics, and operations teams to execute campaigns.
• Track campaign performance and generate insights to improve marketing ROI.
• Execute merchandising audits, promotional activations, and campaign management.
• Develop efficiency strategies, including templates and workflow improvements.

Example Projects:

• Designing and implementing promotional marketing campaigns (banners, emails, digital flyers).
• Running A/B tests to determine high-ROI marketing levers.
• Improving campaign execution efficiency through process optimization.
• Developing insights from alcohol-specific consumer behaviors and marketing performance.

If interested in more details, please apply!