Campaign Coordinator

OTTO Quotes has an immediate opening for a Campaign Coordinator specializing in Email and SMS to join our growing team. The Campaign Coordinator will report directly to our VP of Operations and manage the full-cycle of campaigns from conception, execution, optimizations, and beyond. This individual will be a key contributor to driving excellence in our email and SMS channels. Candidate must be comfortable working across marketing and operations teams as well as with external vendors such as SMS and email platform representatives. The ideal candidate is experienced in SMS and email marketing and thrives in an environments where creativity meets data-driven decision-making.

About OTTO

The Otto Insurance Platform generates, manages, and optimizes quality, ready-to-close, exclusive insurance leads directly to agents and carriers in real-time. We are a digital broker for Auto, Home, Pet, and Life Insurance. Our focus is to create the most seamless and unobtrusive user experience from the first click to policy being closed.

Job functions:

• Develop and execute email marketing and SMS strategies to drive customer acquisition, retention, and engagement.
• Manage end-to-end campaign execution, including copywriting, design, segmentation, scheduling, deployment, and reporting.
• Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimize future campaigns.
• Conduct A/B testing to continually refine campaign content, subject lines, layouts, and calls-to-action for maximum effectiveness.
• Stay updated on industry best practices, trends, and emerging technologies to enhance email marketing strategies.
• Full-cycle management of upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics

Qualifications:

• 2 years of experience in full-cycle Email and SMS Marketing Knowledge of various email and SMS platforms.
• Comforability with negotiations account plans and payments.
• Technical understanding for setup of flows and automations.
• Understanding of email content and SMS copy that converts.
• Data oriented with a strong attention to detail.
• Email and SMS understanding of scale strategy and best practices.

Looking for:

• Ambitious go-getter
• Willing to take time to thoroughly understand traffic sources, build out new accounts, and manage reporting to scale.
• Natural relationship builder to manage partnerships with platforms.
• Comfortable in a competitive and fast-paced environment.
• Ability to multi-task, organize, and prioritize.
• Analytical approach to identifying and solving issues.
• Works well independently and thrives in collaboration.
• Thinks strategically while staying on top of tactical execution.