Manager, Paid Social

Title: Manager, Paid Social Classification: Exempt Benchmark: Marketing, Individual Contributor Department: Marketing Reports to: Director, Growth Marketing Direct Reports: N/A Type: FT, Remote Position Overview: As the Manager of Paid Social, you will be responsible for the strategic and day-to-day management of our paid social campaigns across platforms like Facebook/Instagram, TikTok, and emerging social channels. You will focus on driving performance marketing initiatives to hit key ROI targets while leading paid creative strategy, collaborating cross-functionally, and overseeing vendor relationships. You’ll develop and execute campaigns that align with the brand's goals and performance objectives. By leading a robust "test and learn" framework, you'll optimize campaigns, surface valuable insights, and ensure that creative assets meet brand standards and deliver high-impact results. Key Responsibilities:

• Account Management:

• Own the day-to-day management and optimization of paid social campaigns for platforms such as Facebook/Instagram and TikTok. Focus on performance marketing to achieve CAC targets
• Build and implement a “test and learn” framework to continuously improve campaign performance, refine targeting, and drive results
• Provide forward-thinking leadership on paid social trends, emerging strategies, and performance metrics that can influence broader business objectives and inform other marketing efforts
• Own and manage vendor relationships for relevant channels, ensuring smooth execution of campaigns and timely delivery of assets

• Creative Strategy & Development:

• Lead the creative development process in collaboration with internal teams and external agencies. Use customer, cultural, and performance insights to drive compelling creative that resonates with our target audience
• Oversee the entire creative process, from concepting to final asset delivery. Ensure all creative aligns with brand standards and performance goals while being tailored to platform-specific needs (e.g., Meta, TikTok)

• Cross-Team Collaboration:

• Partner with the e-commerce team, product teams, and other key stakeholders to coordinate large-scale testing, product launches, and cross-channel execution
• Share insights, best practices, and learnings with internal teams to ensure alignment and maximize campaign effectiveness across different marketing channels
• Collaborate with the creative and marketing teams to ensure all assets and campaigns are optimized for performance and strategically aligned with business goals

• Reporting & Analytics:

• Utilize reporting tools like Motion, Haus, and Heap to track and analyze performance across campaigns, creatives, and channels
• Report key performance insights and make actionable recommendations to improve performance and drive continued growth
• Design and implement incrementality tests to accurately measure the true impact of paid social campaigns, ensuring that optimizations are driving genuine, incremental growth

Qualifications:

• Experience:

• 3+ years of experience in digital advertising, with a focus on paid social media platforms (Facebook/Instagram, TikTok, etc.)
• Strong agency and client-side experience, with a deep understanding of the intricacies and dynamics of each
• Proven track record working with digital-first brands, especially those with a strong e-commerce presence

• Skills:

• Strong analytical and quantitative skills, with the ability to interpret data and derive actionable insights
• Strong creative acumen, with experience leading and optimizing creative development processes that drive performance
• Expertise in building and implementing a "test and learn" framework to optimize campaigns for performance and growth
• Ability to translate data into strategic recommendations and actionable plans for future campaigns

Why You'll Love This Role:

• Lead high-impact paid social campaigns for a rapidly growing, digital-first brand
• Play a critical role in shaping creative strategy while working closely with a talented, cross-functional team
• Drive continuous learning and improvement through data-driven decisions and a “test and learn” approach
• Own and manage relationships with key agencies and vendors, ensuring seamless execution and performance

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