Social Media Strategist

At STNDRD, we're on a mission to elevate fitness beyond the gym. STNDRD empowers users to build strength and discipline through world-class training programs, helping them unlock their full potential and transform both body and mind.

We’re looking for a Social Media Strategist to help grow and evolve STNDRD’s social media presence across Instagram, TikTok, YouTube, and beyond. In this role, you’ll drive strategy and content development for STNDRD and work closely with Justin King to build and optimize his personal brand strategy. Your mission is to expand reach, increase engagement, and foster a loyal community aligned with our vision of strength, discipline, and personal growth.

Key Responsibilities

• Develop and execute social media strategies that drive organic growth, deepen community engagement, and increase brand awareness for both STNDRD and Justin King.
• Research fitness, wellness, and digital culture trends to identify content opportunities and inform creative development.
• Create detailed social playbooks and strategic frameworks to guide platform-specific growth initiatives.
• Partner with creative, marketing, and product teams to conceptualize and deliver high-performing, social-first content that resonates with our core audience.
• Support the planning and rollout of social campaigns around product launches, promotions, collaborations, and key brand moments.
• Manage day-to-day content posting, scheduling, and optimization across platforms, ensuring consistency and high-quality execution.
• Monitor conversations, comments, and sentiment across platforms, providing insights and recommendations to improve community interaction.
• Analyze content and campaign performance using platform analytics, building regular reports to inform strategy shifts and content refinement.
• Explore emerging platforms, formats, and tools to ensure STNDRD and Justin King stay on the cutting edge of the social landscape.

About You

• 3+ years of experience developing and executing social media strategy, preferably in fitness, wellness, lifestyle, or sports.
• Strong understanding of platform-specific best practices (Instagram, TikTok, YouTube, Threads, etc.) and a keen eye for what’s trending.
• Creative, strategic thinker who’s obsessed with understanding audiences and building community.
• Experience collaborating with creators, influencers, and marketing teams to launch content and campaigns.
• Highly organized with the ability to manage multiple projects and deadlines at once.
• Strong written communication skills with a natural ability to craft social-friendly messaging that aligns with brand voice.
• Familiarity with reporting tools like Instagram Insights, TikTok Analytics, YouTube Studio, etc.
• A genuine passion for fitness, wellness, and helping people build better lives through strength and discipline.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is a plus.

Why STNDRD?

Join us at STNDRD and be part of a growing, world-class team setting new standards for fitness. We're building the world’s largest training community, led by Chris Bumstead, and we need passionate, driven leaders like you to help us shape the future of fitness. If you’re energized by helping brands grow, telling powerful stories, and shaping the future of fitness culture, we want to hear from you.

Contract Note

This role has the opportunity to become full-time, and we can offer full-time hours from the start.