Copywriter

Position: CopywriterLocation: Remote (PST)Duration: 9 MonthsJob Description:

We are looking for a hands-on ACD/Senior Copywriter to help shape results-driven copywriting that inspires, motivates and educates our audience in the health space. You’ll own managing compelling and innovative content across multiple marketing channels and the larger customer experience. You will work with leadership and cross functional stakeholders to create processes and establish best practices that impact the broader disciple. As a “Think Big” leader, you’re able to keep your eyes on the larger direction of the brand, while sweating the details and advocating for language and writing excellence through hands-on collaboration to bring our brand to life and help people live healthier lives.

You’ll partner with teams including Brand Strategy, Performance, Research & Insights, Product, UX, Legal and Compliance to build and measure copywriting best practices across the customer journey. You’ll work on multiple projects at once with the ability to balance priorities while consistently delivering fresh and engaging conversion-driven copy. You’re an organized and strategic content partner, writing with clarity and sharpness through brainstorming, pitching, and seeing your craft through. You work to balance writing with brevity and conciseness where conversion is the focus or providing an emotive tone when connecting with the customer in their context.

Responsibilities:

• Lead compelling messaging strategies and campaigns, from development to execution of short-form copy, including campaigns for digital advertising, print, social, OOH; and long-form copy, including websites, email campaigns, video scripts and presentations.
• Be the brand champion for our businesses across client Health; developing and evolving our brand frameworks.
• Collaborate cross-functionally with UX, growth, product, researchers, legal, and PR to craft and hone language across a variety of contexts, ensuring the brand experience is consistent end-to-end.
• Collaborate with performance to test, iterate and create mechanisms to gain feedback from customers and use insight and data as an input to drive results.
• Be a conceptual thinker capable of building and guiding creative briefs and crafting multiple ideas and messages.
• Measure and evaluate current processes within the discipline and improve them through documentation.
• Ability to formulate, present and argue copy/positioning direction to with multiple stakeholders including senior leadership.
• Ability to dive deep into quantitative data around customer perceptions and behavior, with the ability to translate it into clear, actionable creative direction.

Required:

• 8+ years of experience working as a copywriter or marketing writer at an agency or in-house team
• Bachelor degree in advertising/writing or equivalent professional experience required
• A portfolio that showcases experience leading concept development, voice and tone, style guides, and toolkits for 360-degree campaigns for web and print that drive adoption of established design standards across onsite, emails, social media, in-app, display, offsite, PR. (Portfolio: looking for systems thinking – building out a campaign, steps you took and how you got there)
• Ability to break down complex topics into concise customer-friendly content with the ability to present a strong rationale for copywriting decisions
• Proactive attitude, creative-thinking abilities, and confidence to challenge the status quo while addressing business and customer needs
• Ability to manage multiple projects while meeting tight deadlines.
• Excellent verbal and written communication skills

Preferred:

• Experience in consumer healthcare experiences or other complex and highly regulated industries.
• Working knowledge of the design process, including experience with design specs
• Familiarity with Adobe Creative Suite, Figma and various project management tools
• Openness to learning new skills including new software, products, and ways of working
• Positive energy and leadership capabilities, as well as a willingness to work outside of a typical role to deliver holistic solutions to customer problems

About Us:

Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the U.S. Our teams in North and Central America and India work to provide talent and project-based staffing solutions for the technology, financial services, life sciences, healthcare, telecom, retail, utilities, and transportation industries. With our experienced sales teams, expert recruiters, and engaging candidate support teams, we simplify staffing for our leading clients and talented candidates, leveraging our proprietary AI recruitment tools to promote diversity and efficiency in the hiring process.

Learn more at: http://www.spectraforce.com

Benefits: SPECTRAFORCE® offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurance plans to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE® provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE® is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.

Notice to California Applicants: SPECTRAFORCE® is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.

LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE®, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.