Senior Digital Marketing Specialist

Radity is a global software engineering company delivering innovative digital solutions to clients worldwide. We are passionate about fostering a collaborative and dynamic work environment where talent thrives. Join us as a Senior Digital Marketing Specialist and take a key role in shaping our digital marketing strategy, driving brand awareness, and generating leads in the fintech and insurtech space.

Your Role

As a Senior Digital Marketing Specialist, you will lead content-driven digital marketing efforts, ensuring high-quality, engaging content that drives traffic and conversions. You will play a crucial role in developing and executing SEO, content marketing, and inbound marketing strategies while working closely with product and sales teams to align marketing initiatives with business goals. This is an opportunity to scale and grow Radity’s digital marketing competency, with the potential to build your own team.

Key Responsibilities

• Develop and execute a digital marketing strategy, with a strong focus on content marketing and lead generation.
• Create and optimize SEO-driven content, including blog posts, whitepapers, case studies, and landing pages.
• Manage website content and digital campaigns, ensuring alignment with Radity’s brand positioning.
• Analyze content performance metrics and continuously improve strategies to maximize engagement.
• Collaborate with product and sales teams to craft messaging that resonates with clients.
• Stay up to date with digital marketing trends, and marketing automation best practices.

What We Are Looking For

• 4+ years of experience in digital marketing, with a focus on content marketing and inbound marketing.
• Strong expertise in B2B marketing strategies, particularly in the IT, software development, fintech, or insurtech industries.
• Proven experience creating compelling, technical content for software and technology audiences.
• Knowledge of marketing automation tools and content management systems.
• Experience with data-driven marketing, including analytics and performance tracking.
• Excellent writing and communication skills, with a keen eye for detail.
• Ability to build and lead a marketing team, taking ownership of digital marketing initiatives.
• Readiness to integrate AI into marketing worfklows.

What We Offer

• A leadership role in digital marketing with growth opportunities.
• Competitive compensation package.
• Professional development and mentorship to expand your skills.
• Opportunity to shape Radity’s marketing strategy and build a high-performing team.
• A collaborative and innovative work environment.

If you’re an experienced digital marketer with a passion for content-driven marketing in the IT industry, we’d love to hear from you. Apply now and take the next step in your career with Radity!