Digital Marketing Manager

Our client is an innovative agency transforming how construction businesses attract, engage, and generate leads through data-driven marketing and cutting-edge technology, they help companies streamline qualified leads and workforce management.

They are seeking a Digital Marketing Consultant who will be responsible for educating their clients on effective digital marketing strategies, tools, and best practices. They provide training, workshops, and one-on-one consulting to help clients or teams improve their online presence, lead generation, and overall marketing performance.

Role Overview:

This role blends hands-on training, strategy development, and advisory support, requiring strong expertise in SEO, PPC, social media marketing, content marketing, email marketing, analytics, and digital advertising.

Key ResponsibilitiesTraining & Education

• Develop and deliver training programs, workshops, and webinars on digital marketing strategies.
• Train marketing teams, business owners, or individuals on tools like Google Ads, Meta Ads, SEO, CRM platforms, and analytics software.
• Provide customized learning plans tailored to client needs and industry trends.

Consulting & Strategy Development

• Conduct digital marketing audits and identify areas for improvement.
• Advise businesses on best practices for lead generation, brand awareness, and conversion optimization.
• Develop data-driven marketing strategies to help clients achieve their goals.

Hands-On Implementation (if applicable)

• Assist in setting up and optimizing digital campaigns for clients.
• Provide guidance on content creation, website optimization, and ad performance tracking.
• Help businesses select the right marketing tools, automation platforms, and CRM systems.

Performance Analysis & Reporting

• Teach clients how to track key metrics like ROI, conversion rates, and customer engagement.
• Help interpret Google Analytics, Meta Business Suite, and SEO reports.
• Provide ongoing support to ensure continuous performance improvement.

Skills & Qualifications

• 5+ years of experience in digital marketing, training, or consulting.
• Expertise in SEO, PPC, social media, email marketing, and analytics.
• Strong understanding of Google Ads, Meta Ads, LinkedIn Ads, and marketing automation tools.
• Excellent communication and presentation skills to simplify complex topics.
• Ability to tailor training and consulting to various industries and experience levels.
• Experience with LMS platforms or e-learning tools (preferred for online training roles).

Ideal Candidate Profile

• A strategic thinker who can educate and guide clients in implementing marketing strategies.
• Passionate about helping businesses grow through digital marketing.
• Comfortable working remotely or in-person for training sessions and workshops.
• Experience in freelancing, agency work, or corporate training is a plus.

What’s in for you?

• Competitive Salary: $90,000 – $120,000 per year
• Fully Remote Role: Work from anywhere in Australia.
• Performance-Based Incentives
• Career Growth: Lead and shape the marketing strategy for an innovative construction-tech company.
• Supportive Team Environment: Work with a collaborative, high-performing team.