CRM & Gamification Analytics Manager

Who are we and What are we looking for? Patrianna is B2B business supporting the major players in the Social Gaming Industry. Active since 2022 we are scaling our structure from a start-up into a more mature business. We are on the lookout for exceptional talent—driven, ambitious individuals who are ready to elevate business functions with expertise, adaptability, and a passion for continuous growth. Job Summary We are seeking an experienced and visionary analytics expert to lead our gamification and CRM analytics efforts to enhance player retention, engagement, and revenue. This role is integral to shaping innovative strategies that elevate how players interact with our platform and drive measurable business growth. You will be at the forefront of data-driven decision-making, ensuring our players enjoy a dynamic, engaging experience while optimizing the business impact of every initiative. If you have a passion for transforming insights into action and thrive in a fast-paced, creative environment, we’d love to hear from you. Key Responsibilities

• Lead the design, analysis, and optimization of gamification features like rewards, challenges, and progression systems to captivate players and foster long-term loyalty.
• Drive monetization initiatives that balance player satisfaction with increased revenue and retention.
• Establish a robust framework for A/B testing to evaluate the impact of new features and strategies on player engagement.
• Develop and monitor KPIs that track the success of gamification and monetization projects, ensuring alignment with overall business goals.
• Oversee the CRM analytics team, delivering actionable insights into customer behaviour, segmentation, and campaign performance.
• Collaborate with marketing and CRM teams to create targeted, data-driven campaigns that build deeper customer relationships and enhance loyalty.
• Ensure all campaigns are measured for their effectiveness and optimized for maximum impact.

Qualifications & Experience

• 5+ years in data analytics, with at least 3 years in gamification analysis within the online casino industry.
• Strong experience in CRM and gamification analytics, with a proven track record of driving customer engagement, retention, and revenue growth through data-driven strategies and innovative gamification initiatives.
• Advanced proficiency in SQL and experience with BI tools like Tableau, Power BI, or similar platforms.
• Familiarity with statistical tools (e.g., Python, R) and their application in real-world business challenges.
• Deep understanding of online casino business models, player behaviour, and key industry metrics.
• Hands-on experience with CRM platforms and marketing automation tools.

What We’re Looking For

• A visionary leader with a strong strategic mindset and attention to detail.
• A creative thinker who can identify new opportunities for engagement and revenue growth.
• A collaborative individual who thrives in cross-functional teams and can inspire those around them to achieve exceptional results.

If you’re ready to take ownership of key initiatives and play a pivotal role in transforming player engagement and business performance, this is the opportunity for you. Let’s create unparalleled experiences that drive lasting loyalty and success!