Digital Performance Marketing Lead

Are you a digital performance marketing expert with a strategic mindset, eager to make a meaningful impact in the mental health sector? This is your opportunity to drive growth by leading and implementing innovative marketing strategies that connect and empower the mental health ecosystem. From optimizing multi-channel campaigns to forging impactful partnerships, sponsorships, and events, you’ll play a key role in driving engagement and awareness in this vital space. If you're ready to combine your expertise with purpose, we want to hear from you. This is a fully remote role that can be based anywhere in Australia.

MyMirror is Australia's premier provider of online psychology services, offering unparalleled access to a network of highly skilled, AHPRA-registered general and clinical psychologists. Our proprietary platform empowers these experts to deliver cutting-edge, consultative care nationwide. Created by healthcare professionals and psychologists, we possess an in-depth understanding of what it takes to deliver meaningful, effective solutions for mental health and wellbeing across a digital ecosystem. We are committed to transforming lives by making high-quality, personalized psychological support easily accessible, anytime, anywhere.

Key Role Responsibilities:

• Develop and execute comprehensive data-driven SEO, Social Media, and Content strategies to increase organic traffic and elevate brand awareness, leveraging data insights and performance metrics for continuous optimization.
• Design, implement, and manage diverse integrated digital campaigns across Search Ads, Display Ads, Paid & Organic Social Media, ensuring alignment with branding and messaging across all verticals.
• Coordinate online and offline marketing efforts to drive digital channel growth, engagement, and conversions while maintaining a balance between short-term objectives and long-term brand-building goals.
• Create content in collaboration with subject matter experts and external partners
• Plan and execute targeted email campaigns for referral partners and end users, fostering collaboration and engagement with tailored content.
• Identify and experiment with emerging advertising opportunities, such as Podcasts, Content Outreach, YouTube ads, and Affiliate Marketing, to expand digital reach.
• Optimize website performance by improving user experience (UX) and conversion rates, enhancing engagement and driving measurable results.
• Prepare detailed reports on digital marketing performance, providing actionable insights and strategic recommendations to senior leadership.
• Stay updated on global digital marketing trends, technologies, and consumer behaviours to ensure the adoption of innovative practices and rapid adaptation to changing landscapes.
• Utilize advanced tools and systems to create custom data segments, run detailed queries, and generate insightful reports for accurate audience targeting and performance analysis.
• Oversee the digital performance marketing budget, ensuring funds are strategically allocated to meet campaign and business objectives.
• Continuously monitor campaign performance and adjust budgets dynamically to capitalize on emerging opportunities and optimize results.

About You

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience in a senior marketing role, with demonstrated experience in building and executing digital performance marketing strategies
• Proven experience in developing and executing successful marketing campaigns that have led to measurable results, particularly in reducing customer acquisition costs and increasing lead conversion rates.
• Strong understanding of digital marketing channels and tools, including SEO, PPC, social media, email marketing, and analytics platforms.
• Ability to operate both from a strategic and execution perspective
• Exceptional communication and interpersonal skills, with the ability to present ideas clearly and effectively to various stakeholders.
• Creative thinker with strong problem-solving skills and a data-driven mindset.
• Experience managing budgets and making strategic decisions on marketing spend.