Senior Paid Social Specialist

Job Description:

We are seeking a dynamic and results-driven Senior Paid Social Specialist to join our team. This role requires hands-on experience in managing paid social campaigns, strong strategic thinking, and excellent communication skills. You will play a pivotal role in managing and optimizing multi-platform social media campaigns for high-profile clients, ensuring their marketing objectives are achieved.

Key Responsibilities:

• Campaign Management:
• Develop and implement paid social campaigns on platforms such as Meta, TikTok, Pinterest, Snap, and Reddit.
• Manage all aspects of campaign setup, strategy development, organization, and ongoing management.
• Execute bid and budget management, creative testing, audience targeting, and optimizations to maximize campaign performance.
• Client Collaboration:
• Act as a key point of contact for client communication, including planning, execution, and updates.
• Participate in weekly client calls for campaign reviews and strategy alignment.
• Ensure deliverables meet client expectations by collaborating with the strategist and internal teams.
• Team Collaboration and Training:
• Oversee and support Account Analysts, ensuring accurate and timely task delivery.
• Train team members on industry developments, tools, and best practices.
• Foster a collaborative and proactive team environment that delivers results.
• Performance Analysis:
• Use reporting, analytics, and trend tools for weekly, monthly, and quarterly performance reviews.
• Track and report on campaign data, identifying opportunities for improvement.
• Continuously refine processes to enhance client success and campaign efficiency.

Qualifications:

• 4-5+ years of experience in building and managing campaigns on Meta, TikTok, Pinterest, Snap, and Reddit.
• Hands-on experience with day-to-day account maintenance, optimizations, and reporting.
• Proven track record of managing large budgets (e.g., $1 million monthly spend across clients).
• Strong client-facing skills with the ability to communicate strategies and results effectively.
• Self-starter with a proactive mindset, high energy, and positive attitude.
• Exceptional organizational and prioritization skills with experience in tools like Asana.
• Resilient and adaptable in a fast-paced, high-communication environment.

Nice to Haves:

• Experience in performance marketing or brand media agencies.
• Familiarity with fast-paced, high-comms team dynamics.
• Open to full-time employment opportunities.