Brand Manager - Medical Cannabis

Brand Manager

Location: Remote with optional office in Lisbon

Industry: Medical Cannabis

PLEASE ONLY APPLY IF YOU HAVE EXPERIANCE WORKING IN THE MEDICAL CANNABIS INDUSTRYCompany Overview

Our client is a leading Global Medical Cannabis company specializing in the manufacturing and distribution of innovative cannabis-based medical products. With a commitment to advancing healthcare through research and development, our client provides a broad high-quality medicinal cannabis portfolio to improve the lives of patients worldwide. Currently commercially present in 6 countries, with many more upcoming in 202

Position Overview

As a Brand Manager, you will be pivotal in defining and implementing brand strategies for our client’s innovative medical cannabis products. This role involves shaping the brand’s identity, leading market entry and product launches, and managing marketing activities to ensure successful brand penetration across various regions. You’ll work closely with the Chief Marketing Officer, marketing team, cross-functional teams, and external partners to develop and execute strategic marketing initiatives that resonate with our client’s diverse audience

Key Responsibilities

• Brand Strategy Development: Craft and implement brand strategies that align with the business objectives and resonate with target audiences. Coordinate with cross-functional teams to ensure brand consistency across all marketing and business plans
• Product Launch & Lifecycle Management: Lead the execution of product launches and drive visibility through integrated marketing efforts. Collaborate with the Chief Marketing Officer to identify brand opportunities and address lifecycle issues
• Marketing Campaigns & Communication: Design and implement multi-channel marketing campaigns to build brand awareness and foster product adoption, targeting both B2B and B2B2C audiences. Create compelling content that highlights the unique benefits of the clients medical cannabis products
• External Collaboration: Build strong relationships with external agencies, influencers, industry stakeholders, medical professionals, and patient advocacy groups to ensure alignment with the broader medical community’s expectations

Requirements

• Must have experience in Marketing working in the Medical Cannabis Sector. If you do not have this experience, you will not be considered
• At least three years of Marketing experience
• Solid understanding of marketing principles with a proven track record in brand strategy development and execution
• Strong project management, organizational, and creative skills with experience leading innovative and successful campaigns
• Excellent communication and networking abilities to manage both internal and external relationships effectively
• Education: Degree in marketing, business, or a related field or a track record
• Languages: Fluency in English; and Portuguese is a plus

Compensation & Benefits

• Competitive Base Salary
• Fully Remote

If you’re interested in this position and would like more information, please apply through this site or email me at aj.mishra@luminorecruit.com.