Lifecycle Marketer

About Us At Healthspan, we are changing healthcare delivery through our longevity-focused telemedicine platform. We specialize in interventions targeting cellular senescence and mTOR pathways, based on the pioneering research of Dr. Mikhail Blagosklonny. Our mission is to optimize human performance and cellular function, empowering patients to control aging and prevent age-related chronic diseases. Description We are seeking a strategic and data-driven Lifecycle Marketing Manager to lead our email and SMS marketing efforts, driving customer acquisition, engagement, retention, and reactivation. This role is ideal for someone who thrives at the intersection of marketing automation, customer journey mapping, and performance analytics—with a strong focus on personalization and optimization across multiple touchpoints. The ideal candidate has experience managing email and SMS automation workflows, leveraging A/B testing and segmentation strategies, and ensuring compliance with HIPAA, GDPR, and other marketing regulations. They will work cross-functionally with Product, Customer Support, Growth, and Creative teams to develop high-impact lifecycle campaigns that enhance customer experience and maximize conversion. Key ResponsibilitiesEmail & SMS Marketing Automation:

• Develop and execute email and SMS campaigns to drive customer acquisition, engagement, retention, and reactivation.
• Manage and optimize automation workflows across email, SMS, and other owned channels, including onboarding, lifecycle nurturing, retention, and win-back campaigns.
• Utilize A/B testing, segmentation, and personalization strategies to enhance campaign performance.
• Ensure compliance with SMS and email marketing regulations (HIPAA, GDPR, etc.) and maintain high deliverability rates.

Customer Journey & Segmentation

• Design and implement lifecycle marketing strategies to enhance customer experience across multiple touchpoints.
• Leverage customer data platforms to create highly targeted and personalized marketing campaigns.
• Define customer segments based on behavioral, demographic, and transactional data to ensure relevant messaging.

Analytics & Performance Optimization

• Analyze email and SMS campaign performance (open rates, CTRs, conversion rates, revenue impact) to inform optimization strategies.
• Develop reports and insights to track lifecycle marketing effectiveness and share findings with key stakeholders.
• Identify opportunities for growth through data-driven experimentation across email, SMS, and automation workflows.

Cross-Functional Collaboration

• Work closely with Product, Customer Support, and Growth teams to align lifecycle marketing initiatives with broader business goals.
• Support multi-channel engagement by integrating email and SMS efforts with push notifications, in-app messaging, and paid media retargeting.
• Partner with creative and content teams to develop compelling messaging and visuals for email and SMS.

Qualifications & Experience

• 4+ years of experience in lifecycle marketing, email marketing, or CRM marketing (preferably Healthcare)
• Strong expertise in email and SMS automation platforms (e.g., Mailchimp, Braze, Klaviyo etc).
• Familiarity with Segment or other CDPs to enhance audience segmentation and personalization.
• Data-driven mindset with experience in A/B testing, experimentation, and performance optimization.
• Proficiency in Google Analytics, SQL (preferred but not required), and marketing analytics tools.
• Strong understanding of email & SMS best practices, deliverability, and compliance (HIPAA, GDPR, etc.).
• Excellent project management skills and the ability to work cross-functionally in a fast-paced environment.
• Strong written and verbal communication with the ability to scope campaign depth and complexity to set expectations with stakeholders.

Preferred Skills (Nice To Have)

• Experience with push notifications and in-app messaging.
• Understanding of paid media retargeting and its role in lifecycle marketing.
• Basic knowledge of SEO, content marketing, or conversion rate optimization (CRO) (background in Healthcare industry would be a plus)
• Experience with business intelligence tools including Grow

Professional Growth Opportunities This role offers more than just a job; it's a career-defining opportunity. As Healthspan continues to grow, you will have the chance to advance in title, compensation, and responsibility. By joining our team, you’ll not only influence our strategic direction but also expand your skills in a thriving environment that values autonomy, craftsmanship and leadership. Whether you’re looking to become a key decision-maker in digital health or aiming to excel in a senior management position, Healthspan provides the pathway to achieve your professional goals. This role is designed for those who seek to make a mark in their career while contributing to a significant cause. Our Culture At Healthspan At Healthspan, leadership is not a role or title—it's an action. Every team member is empowered to take the lead on initiatives, prioritizing innovation and problem-solving at the forefront of our operations. As a startup with an ambitious mission, these qualities are not just valued; they are essential. We are also deeply committed to the quality of our work. We are all working on honing our crafts. In doing so, we are not only seeking to achieve excellence in our outputs but also foster personal and professional growth. This attention to detail ensures that we continuously push the boundaries of the value that we can provide to our patients and the broader field of longevity medicine. A growth mindset is the cornerstone of our team dynamic. At Healthspan, being adaptable, continuously learning, and embracing challenges are crucial for success. We seek individuals who are not only skilled but are also dedicated to personal development and are eager to contribute to our collective mission. Lastly, our foundational purpose is to serve our patients. Healthspan was inspired by a personal health crisis experienced by our founder, which drives our commitment to deliver the highest possible value through our programs. Every aspect of our work is focused on enhancing patient care and outcomes. Why Healthspan? By joining Healthspan you will be joining a team that is advancing longevity science. At Healthspan, your work directly contributes to connecting individuals with cutting-edge solutions to optimize their health. You'll be joining at an early stage, allowing you to significantly impact our growth trajectory and experience substantial personal and professional growth alongside our company. This is a unique opportunity to be at the forefront of a revolutionary shift in healthcare, where your efforts help shape the future of health optimization and longevity. What We Offer

• Opportunities for professional growth.
• Collaborative and inclusive environment.
• Being part of a transformative healthcare mission.
• 401k
• Insurance
• Unlimited Vacation